I just did my first bridal show a couple months ago and it went great. I did have my business cards and a brochure made up to hand out. I offered two different samples and on one did the swiss meringue and everyone loved it because it was different than what they were used to. I really had no issues with any one touching the cake dummies (I had 6), but I had them on a bookcase and not on a table. As far as samples I had the 2 or 2.5 oz souffle cups with lids and yes if you use a sheet cake and put frosting on the frosting will stick to the lid.....so I just turned the piece of cake sideways and no problems. Everyone seems to appreciate having the option to take it with them if they wanted as they were sampling so many other foods as well. I had the small tasting spoons to go along with these and it was very easy to refill as samples were depleted. I also printed out pictures of all my photos and placed them in a binder.
Your samples: cut 1"x1" put into cups sideways, then piped a dollop of the frosting next to it? Thank you! I know it's a small detail that I may have figured out on my own, but I couldn't picture it, so I definitely appreciate the tip!
How big was your space? I have a 10'x10' booth with an 8' table included. I was thinking ~10 dummies, but am wondering if less would be better.
My show was a 2 day show, too. Wendy's Bridal Show. I got about 10 times more business from it already, than the 1 day, and it was only about $300 more. I actually loved not having to pack it all up and take it home the same time, since we were exhausted. It was long, but looking back, I feel better about it tahn the 1 day event.
I brought about 1000 each day. Lidded, 2 oz cups, with a tasting spoon. There were just over 1000 registered brides. I ran out the first day, and had a box left over the second.
Thanks for responding! Your show sounds like what I'll be doing. It's great to hear that you had so much success with it.
So you planned your # of samples based off of the # of expected brides? I wonder if this would just be the simplest way to do it. The event coordinator said brides usually bring 2-4 people with them, which is where she came up with the 3000 attendees estimate (~800 brides). I would really like to do 2 flavors but don't want to stress myself out trying to do 6000 samples. Maybe 1000/day is best. 500/flavor/day? Or 1000/flavor/day?