website opinion

Where's your website link? 

I think this is a difficult situation for you as it's your MIL who has designed this website and oh boy- I wouldn't even want to begin to deal with this sort of issue.  

 

So, the gallery of photos is not clear at all nor does it make your cakes (which are nice) look good. I would go for another type of gallery display and more clear photos..no fading border or whatever little gifs  around them.

 

The color, layout of the website look dated...that's only my opinion. Also the pricing page, some of the white squares/cubes are not lined up. Also, it doesn't say where you're located only the area code of your number.  And lastly, the wording..like on the 'design'/pricing page, it's all jumbled together- it should be spaced out nicer, using paragraphs and just visually easy to read.

 

I do think you have a very pretty name!!  I don't think I would use your MIL though to make a website...it'll do until you can maybe get someone else to do it for you..but then you may offend you MIL.

The pricing page has to be separated from the forms page.

The paragraph on your home page has several spelling errors, and the flow is a little off.  I switched it up a little bit for you:

 

Flour Child's Cakes - let us make your dream cake! 
Maybe you are thinking of a towering tiered cake covered in white fondant and realistic edible sugar flowers ... or maybe you are looking for sheet cake in your favourite team's colours -- no matter what you are envisioning, we can make it in cake!  Birthday parties, graduations, weddings, anniversaries, or even "just because"!  Flour Child's Cakes is a custom cake shop located in xxxxx.  We bake everything from scratch, just for you!  Contact us today for a quote.

 

I agree with the others that the look is dated and the pictures in the gallery are too small.

 

Have you had a look at the templates on wix.com?  They are free and super easy to customize.

Hi there flour child ... It's so hard when you get a family member/friend to do something for you...I understand your misgivings even before checking out your website :-/

Since I've had a look, I concur with the above. People go to cake websites to see cakes. You need more photos, bigger photos, and better-lit photos. Your seem a bit fuzzy and dark. Plus I'd lose the floral border on the photos.

There are quite a few spelling errors on home and contact pages. Line up the boxes on the contact form, separate your cake/frosting lists.

How much work have you done in coming up with your prices? Is this low/high for your area? You don't want to appear to be underpricing, but if its too high, you will put people off right away. Some people do not put prices on a website. Just a range. Eg Buttercream cakes from $3.00 per party serving. Fondant cakes from $4.50 per dessert serving etc etc.

I'm looking at it on an iPad and it does look a bit squished all together in the middle. Lots of dead space around the edges.

I agree with other comments so far. I also want to add that the border she used around your cake pictures is extremely busy and takes away the focus from your cake pictures. It almost seems to shrink the cake pictures. I also notice this little typo in the "Menu and Pricing" paragraph: "the cake your looking for". I think she meant to type "you're" instead. I hope this helps .
 

Congratulations on reaching the point where you need a website!  You are fortunate to have someone who can help you make your website a reality. 

 

You said that you provided your MIL with "a list and some drawings" in order to get the "look" you wanted.  How much of the current website matches your original list and drawings?  What parts do NOT match your original list and drawings?    Did you want the scrolls and peach/brown color scheme?  Did you want 4 different fonts in your web address url?

 

Personally, I prefer a website to be light and bright with few distractions.  The wix.com site mentioned by Erin2345 has a nice model, and it is even in the peach/brown color combination:

bonneau haute designs:  http://racheltabonneau.wix.com/daveigh-productions#!contact_us/c1z0x

 

I agree totally with Baking Irene.  The pricing page needs to be completely separate from the order form.  It needs to have a separate "tab".

 

Proper punctuation, grammar and spelling are CRITICAL for any business website.  Proofread 10 times and have friends/family proofread 10 times before finalizing the design.  There are spelling errors throughout the site that need to be corrected. 

 

Good luck!

 

 

I would contact another web developer and see what they can come up with. There is lots of room for improvement here.

Get a website from BluDomain and do everything yourself. Just about all of it is pretty easy, and what's not can be learned quickly. 

I like it a lot… it’s charming and unique.  (there aren’t that many errors!)

edible sugar flowers ... or maybe you are looking for
edible sugar flowers, or maybe you are looking for

sheet cake in your favorite
a sheet cake in your favorite

butter cream roses, borders, color designs, lettering, etc.
buttercream roses, borders, color designs, lettering, etc.

Advanced design such as fondant, sugar flowers,
Advanced designs such as fondant, sugar flowers,

3D sculptues etc call for a quote.
3D sculptures, etc., call for a quote.

If you have special type of cake or filling not listed above
If you have special type of cake or filling (not listed above)

you would
that you would

like I can absolutely work with you.
like, I can absolutely work with you.

* Not recomended for cakes that will be
*Not recommended for cakes that will be

To find an estimate cost multiply servings by one of the following listed below
To find an estimate cost, multiply servings by one of the following listed below…

$3.50 Basic cake & Filling with Butter Cream Frosting
$3.50 Basic Cake & Filling with Buttercream Frosting

$3.75 Specialty Cake & Filling with Butter Cream Frosting
$3.75 Specialty Cake & Filling with Buttercream Frosting

$4.00 Basic cake & Filling with Fondant
$4.00 Basic Cake & Filling with Fondant

$4.25 Specialty cake & Filling with Fondant
$4.25 Specialty Cake & Filling with Fondant

(Sheet cakes won’t serve numbers listed unless specified that they are two layers.)

(Your round sizes follow industry standard Wilton number of servings, but your square sizes do not.)

Check all boxes that apply to the cake your looking
Check all boxes that apply to the cake you’re looking

for and specify in comment section
for, and specify in comment section

middle tier is chocolate w/ raspberry,
middle tier is chocolate w/raspberry,

and top is spice w/ fudge)
and top tier is spice w/fudge.)

American Butter Cream*
American Buttercream*

Bannana
Banana

Swiss Butter Cream
Swiss Buttercream

VanillaCustard
Vanilla Custard

When completed please click Send Email Button
When completed, please click “Send Email” Button.

Jerry's cake not only looked amazing the taste was amazing
Jerry's cake not only looked amazing, the taste was amazing.


Commments
Comments

When completed please click Send Email Button
When completed, please click “Send Email” Button.