How do I expand my little cake decorating business?

yeah, watch your back around here asking business questions--some members take no hostages--think twice before divulging much of your unique business information.

Quote:

Originally Posted by Cake a Wish 

I am a new member to cake central and have been trying to think of ways to expand my business.  I know I need a website, marketing material and wondered whether anyone had any other tips?

I have also wondered where to find information on entering to local competitions.

Are wedding fayres a good way of getting yourself recognised?

Thanks guys x

You could post this to the business forum, you'd probably get more responses there!

Yeah watch out, this place is crazy, full of business idea stealers! Paranoid, back stabbing, over medicating idea stealers waiting for you to post something unique! Like f'real!!! They're just waiting for you! Oh noooooooooo! 

What niche do you want to fall into, wedding, birthday etc..

I just ask so people can help you better.. I would read as much as you can on this forum it is very helpful.There is quit a bit to read but everytime I look at something else I find something helpful.I wish I had more answers for you other than looking through the forum but honestly it is very informative.

One important tip is to know your customers. What type of customer are you trying to reach with your product? Then understand where and how they shop and spend money. If you're targeting clients with high discretionary income who enjoy premium products and services, advertising on Craigslist wouldn't work for you.

Networking with other professionals in the area you want to reach also works too. If you do mainly children's birthday cakes they you would want to build relationships with party planners for example.

 'her unique business information' is her location, the rules in her locality, her rent, utilities, did she do her math, set her pricing, did she prepare every business scenario in advance and etc. it's unique to her.  her information she should be careful with it before she spills her beans and might regret it.

are you serious what are you talking about how could that possibility be sarcastic

posts keep piling up about stealing ideas and so i explained what i meant

 if fellow posters want to take her temperature i wanted her to be aware that it sometimes gets uncomfortably in depth --

wanted for her to have a heads up on it.