Hi all! I have been looking at all of the great information on this site for quite a while now, but really haven't posted much yet...
On October 1st, I officially expanded my current in home floral business(which I've had for nearly 15 years - part time) to also include cakes. I'm temporarily renting a commercial kitchen until my licensed, home kitchen is built (the health inspector has already come out and given me the specs, and I plan on starting the project after the Holidays). I have always wanted a store front, but at this time I still have 3 children & they are my #1 priority.
Working from home just seems to make more sense right now and frankly, the overhead of a retail store is just more than I want to take on right now. Not to mention the fact that it will be far less to add a second kitchen to my home rather than invest in a retail store. I also plan to offer cake decorating classes and will be holding them in my home after my kitchen is built. I must add that I live in a very rural area, my town has a population of 1400 and has one bakery and no grocery store. The nearest cake shops are in the two nearest towns, 20 - 35 minutes away. BUT...there is a demand for this in my area!
My question is, does anyone have any good marketing ideas when not working out of a storefront? Currently, I'm utilizing facebook and I plan om joining several free networking groups in the local communities, but other than that, I would love some input and ideas!