Originally Posted by crushed
I'm actually in the process of doing what I suggested you do. I'm reworking my site to make it look better, more professional and more streamlined. I didn't hire someone to do it for me (wish I had the funds), so it's taking FOREVER. I've been checking out the websites from a bunch of my favorite folks on CC and getting a ton of ideas. I am absolutely in love with FromScratchSF's website. Love the clean lines and modern color scheme. Check out some of the sites from people who've been really successful in their business and see what about their site resonates with you.
Wow, thanks!!! My website is a labor of love.
My impression of your site is it seems like you are throwing a bunch of spaghetti against the wall and hoping a few noodles stick. That's the impression I get when I go to it. If you want to focus on more weddings, you badly need a redesign on your page focusing on weddings. The other stuff is nice, but believe me you will still get just as many calls for christening cakes as you do now if you drop the "religious" tab, combine all your photos into 2 galleries, "Weddings" and "Everything else", and pick 4 or so of your best work representing each category. Tim Gunn talks about it all the time on Project Runway, and it's true... think about your target market. Think about your bride. Who is she? What style is she? What income do you think she has? Is she a Pinterest Rustic Bride that wants wild flowers in mason jars and handmade upcycled centerpieces made out of bicycle spokes getting married in a yurt (yes, I seriously had that)? Or is she a country gal that gets her hair bleached, nails done, loves Tiffany's, is wearing her rhinestone cowgirl boots with her wedding dress and wants hay rides at her wedding? Or is she a career girl that has zero time to plan a wedding during the day so most of her vendor search is done in the middle of the night? I get this one a lot so my page's color scheme was specifically designed to not be in bright colors and simple fonts so it won't offend the eyes if you look at it at 2am.
All these things matter when putting together your company image in the bridal market.
Trust me, I had the same problem. A little over a year ago I went thru a complete company image overhaul, which included a new name that sounded more professional, a fancy logo and branding, and a new webpage. And I drastically raised my prices to be more in line with the income bracket I wanted my target market to be in. All my emphasis is on wedding cakes and I put cupcakes and birthday stuff on the back burner. I really though I'd loose business, especially my cupcake sales, but a funny thing happened - in the past 12 months my sales have quadrupled from 2011, and 2013 is looking to blow 2012 out of the water.
So I hope you see some wisdom in my long rambling post!