I have a very small baking business, and have been asked if I want to take part in big event for ladies that is held in my town. I live in a small town, but the event usually attracts about 400 people a year, which is great exposure for me. Essentially, women set up tables and sell crafts, beauty products, etc to people who come and pay admission to get in. There will be free dainites available to shoppers as well. I would love to take part, but am not sure how to approach it. I'm thinking that b/c there are free dainites for everyone, I can't see people buying cupcakes or cookies from me. So I was wondering if I should use the exposure more to my advantage, and maybe create a sweet table featuring samples of my baking for people to try, and then have a list of products that will be available for Christmas (cookie packages and dainty trays) and then take orders for those? I would also have a lookbook for people to see featuring my work. I would love to hear some opinions as to what I should do!
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10/21/12 at 5:14pm