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Bridal Magazine

post #1 of 6
Thread Starter 
Ok so I have a small business baking out of my house and obviously I've been trying to get new clientele and build up my business. I have to admit I dont have a lot of years of experience and that Im still trying to build my portfolio now but having a full time job has made it kind of difficult to a lot of things and expand my portfolio. Well today I was contacted by a sales person from a bridal magazine and Im assuming she wants to try to sell me a spot on the magazine to promote my cakes. Has anyone ever done that? I dont have a lot of experience in elaborated wedding cakes but it makes me think I might be over my head by trying to promote my business at a bridal magazine when I dont have much experience. Is this a bad idea or should I embrace it and take on the challenge? I have yet to meet with the sales rep but Im already getting nervous about it. What do you think? Or should I not assume anything and just wait until I meet with the rep?
post #2 of 6
Deal with this by email. Don't waste time on a meeting.

Ask them to spell out their advertising rates.

The response will quickly show you what to do.

My rule of thumb is, they have to give a straight answer to this kind of question, or else I scratch them off my list. Because business people understand that your time is valuable.
post #3 of 6
Agreed. There is NO reason for a meeting. Get the rate card via email.

When I had my wedding cake biz, which was booming, I did advertise in a local Bridal Magazine.
Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
Reply
Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
Reply
post #4 of 6
Thread Starter 
thank you both for your answers! I still have a lot to learn and it does sounds better to just send her an email and not waste my time on a meeting. thumbs_up.gif I appreciate your help!
post #5 of 6
If you can borrow it locally, read "Why We Buy" by Paco Underhill.

It was for me a REAL eye-opener about retail that has some useful information about doing business in general. Yes I did apply the lessons to a few different small businesses.
post #6 of 6
Also make sure that it's a local magazine that will be passed out at bridal shows or bridal shops. Don't waste your time paying for an ad in a national magazine, that will be way more expensive and won't reach as many brides who would be hiring you.
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