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Marketing?

post #1 of 4
Thread Starter 
I'm looking for unique ideas for marketing....any suggestions would be appreciated and I will bring them up during our bakery's next creative meeting. we are always looking for unique ideas, and I am curious what everyone's pinput is in here. icon_wink.gif

I'd also love some feedback about our website and design to see if we can improve it more. A few weeks ago I re-did the whole thing, and created an "order from" on our main home page, and WOW we've started getting a lot more orders doing it this way. We created a blog and hopefully we'll attract higher end customers who connect with us. We are open to suggestions for how the blog and website "feel" to others, especially to someone in this field. Thanks!

www.augustacakes.com
post #2 of 4
Re marketing ideas, different strategies will work better for different businesses in different markets. What are your business's competitive advantages, and what are your primary target markets?

Re your web site, directing customers to an order form is a great idea, that's the first thing I did when I designed my bakery's web site. I even removed our email address so the only way customers could place orders was by calling (the phone went to voice mail 100% of the time) or filling out the order form. I would recommend breaking out your more info field a little more to at least separate budget and number of servings.

The home page needs some more organization, especially above the fold...you have a lot of whitespace there so if you tightened that up you would have room for important info like your service area, phone number, pictures of your best work, lead time required, etc.

You may also want to consider dedicating a separate page to the order form that walks customers through the process of picking out cake sizes, flavors, and fillings with sample price ranges.

Ideally you'll want to have all your critical info either on the home page or the order form page, right now it is spread out among several different pages.
post #3 of 4
Quote:
Originally Posted by Scribbletime

I'd also love some feedback about our website and design to see if we can improve it more.



Id make these changes on your next update

"Home & Order Form" page:
(dont center the paragraph)

Just complete form
Just complete the form

birthday or any other reason you need a unique cake, we work hard to create
Birthday, or any other reason you need a unique cake, we work hard to create

a one-of-a kind edible work of art. 
a one-of-a-kind edible work of art. 

truly a one-of-a kind. 
truly one of a kind. 

we are also on facebook
We are also on facebook

Suite 11 Martinez Ga.(too many spaces) off Columbia Road
Suite 11, Martinez, GA, off Columbia Road (or)
Suite 11, Martinez, Georgia, off Columbia Road  

near the intersection of Columbia Rd and Belair Road.
near the intersection of Columbia Road and Belair Road.

take Belair Rd exit
take Belair Road exit

Columbia Rd.
Columbia Road.

Coming from Washington Rd from Augusta,
Coming from Washington Road from Augusta,

We are in the same shopping center as Firehouse subs...
We are in the same shopping center as Firehouse Subs.

about Sweet Madness
About Sweet Madness

began in 2003, when our family was Blessed
began in 2003, when our family was blessed

named Maddy!    Once she came into our lives there named Maddy!  Once she came into our lives, there

Popular Cake sizes
Popular Cake Sizes

Round cakes
Round Cakes

6" Cake serves  4 to 8
6" cake (serves  4 to icon_cool.gif

9" Cake serves 12 to 18
9" cake (serves 12 to 1icon_cool.gif

10" Cake serves 16 to 24
10" cake (serves 16 to 24)

Sheet Cakes
Sheet Cakes

1/4 sheet cake serves 12 to 16
1/4 sheet cake (serves 12 to 16)

1/2 sheet cake serves 30 to 40
1/2 sheet cake (serves 30 to 40)

Full Sheet cake serves 70 to 90
Full sheet cake (serves 70 to 90)

Stacked Cakes
Stacked Cakes

Other sizes available upon request ~ additional charges apply ~ All cake prices are for standard decorating, additional charges apply for elaborate, or fondant cakes.

Other sizes available upon request ~ additional charges apply.
All cake prices are for standard decorating ~ additional charges apply for elaborate or fondant cakes.

Wedding Cake Sizes are based on Number of servings Wedding cake sizes are based on number of servings

Contact us to set up a wedding cake consultation appointment so
Contact us to set up a wedding cake consultation appointment, so

Chocolate banana   
Chocolate Banana           
        
we do specialty cakes as well * ask us for details ~ Extra charges may apply
We do specialty cakes as well (ask us for details) ~ extra charges may apply.

mousse           
Mousse           

Chocolate mousse     
Chocolate Mousse     

Swiss Butter cream ( Same recipe Debbie has always used )             
Swiss Buttercream (Same recipe Debbie has always used)             

Coconut - pecan
Coconut Pecan   
   
chocolate Ganache
Chocolate Ganache

Please email us to set up an appointment for a wedding consultation so that
Please email us to set up an appointment for a wedding consultation, so that

We do wedding cakes, groom cakes, edible favors and dessert bars.
We do wedding cakes, groom cakes, edible favors, and dessert bars.

our popular Swiss Butter Cream frosting.
our popular Swiss Buttercream frosting.

WE LISTEN to what YOU want! Our cakes are as unique as you are!

for you to taste, and of course a welcome, friendly atmosphere!
for you to taste, and, of course, a welcome, friendly atmosphere! (or)
for you to taste, and (of course) a welcome, friendly atmosphere!

consultation so we can determine if the material, size and detail of your special item
consultation, so we can determine if the material, size, and detail of your special item

replicated and custom heirloom decorations are an not included in our starting cost-per serving amount. 
Replicated, and custom heirloom decorations are not included in our starting cost-per-serving amount. 

Per serving pricing starts at
Per-serving pricing starts at

depending on the size of  your cake, and the coverage needed.
depending on the size of your cake, and the coverage needed.

fun...we want to
fun... we want to

Please email us "inspiration images"
Please email us your "inspiration" images

at:  eatmorecake@comcast.net   We create
at: eatmorecake@comcast.net
We create

Please keep this in mind as you are ordering your cake. 
Please keep this in mind, as you are ordering your cake.    
for a child age 6+ we  offer a "KID CONSULT" as part
for a child age 6+, we offer a "Kid Consult" as part

to taste test cake and filling flavors and we will
to taste-test cake and filling flavors, and we will

classroom treats.   We deliver
classroom treats.  We deliver

to 3 near-by elementary schools (Westmont, Martinez Elementary, and Brookwood). 
to three nearby elementary schools (Westmont, Martinez Elementary, and Brookwood). 

Also, we can accommodate
We can accommodate

and vegan.   Also, customers
and vegan.  Also, customers

utensils for them!    Our cupcakes
utensils for them!  Our cupcakes

peanut butter balls are out of this world amazing
peanut butter balls are out-of-this-world amazing

Everything is so exciting around here and there just isn't enough room on this website to
Everything is so exciting around here, and there just isn't enough room on this website to

keep up with everything, so we've created a blog!!  We hope that as we write about our fun bakery life and as we share personal tidbits too, you will get to know and love our Sweet Madness family!  Read our blog here:  http://sweetmadnessbakerylife.blogspot.com/

standard business card, and come packaged individually and you can customize the
standard business card, and come packaged individuallyand you can customize the (or)
standard business card, and come packaged individually, AND you can customize the

Email a high quality jpg image
Email a high-quality jpg image

to us:  eatmorecake@comcast.net.
to us: eatmorecake@comcast.net.

a 3 week turn-around time once we receive the correct artwork and the $125 set up cost.
a three-week turnaround time, once we receive the correct artwork and the $125 set up cost.

wedding cake and we are happy to let you know that the answer is YES!
wedding cake, and we are happy to let you know that the answer is YES!

Bring your item to your consult and we will determine if the detail, size and material is
Bring your item to your consult, and we will determine if the detail, size, and material is

At the time of your consultation we will be able to let you know what the add-on cost is if
At the time of your consultation, we will be able to let you know what the add-on cost is, if

We include a FREE 5" cake (for smashing) with all of 1st birthday cake orders. 
We include a FREE 5" cake (for smashing) with all 1st birthday cake orders.  (or)
We include a FREE 5" cake (for smashing) with all of our 1st birthday cake orders. 

to 3 near-by elementary schools in Columbia County
to three nearby elementary schools in Columbia County

at NO EXTRA CHARGE:  Westmont, Martinez Elementary and Brookwood.
at NO EXTRA CHARGE: Westmont, Martinez Elementary, and Brookwood.

delivery to the school.   Cake Pops and other items may be ordered but we offer those for
delivery to the school.  Cake Pops and other items may be ordered, but we offer those for

Please check with us if you want something else.
Please check with us, if you want something else.

Let us do the running around for you...we want to
Let us do the running around for you... we want to

FONDANT:
FONDANT

Per serving pricing starts at $3.50 with a minimum serving of 78
Per-serving pricing starts at $3.50 with a minimum serving of 78.

9" & 6" round serves 25-35
9" & 6" round (serves 25-35)

10" & 6" round serves 32-45
10" & 6" round (serves 32-45)

10" & 6" square serves 40 - 55
10" & 6" square (serves 40 - 55)
  
SHEET CAKES:  (starting at $3icon_cool.gif
SHEET CAKES  (starting at $3icon_cool.gif

1/4 sheet serves 12-16
1/4 sheet (serves 12-16)

1/2 sheet serves 30-40
1/2 sheet (serves 30-40)

Full sheet serves 70-90
Full sheet (serves 70-90)

ROUND CAKES:  (starting at $20)
ROUND CAKES  (starting at $20)

6"      serves 4-8
6"      (serves 4-icon_cool.gif
          
9"      serves 12-18 
9"      (serves 12-1icon_cool.gif
    
10"    serves 16-24 
10"    (serves 16-24)
    
Cupcakes $2.00 ea
Cupcakes $2.00 ea. (or)
Cupcakes $2.00 each

(send me a PM, if youd like me to go over the Our Blog page.)
post #4 of 4
Thread Starter 
These are great suggestions!!! I'm so grateful for your input and time. Thank you....when I can sit down and pour over the changes to apply them I will update. Thanks icon_smile.gif
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