I own Just Desserts Delivered, the company Jason linked.
This is my slow time. September will find me too busy again and it stays that way ( slightly slower in January) through June. When people are planning vacations and cookouts, high priced sweets are not as important. My corporate is down now too because of vacations. The wholesale to museums is steady because it is either vacation season or school field trip time.
But when the first busses appear and school supplies are bought, the phone doesn't stop. Of course I still have birthdays, but they aren't the bulk of my business.
This was discussed on another thread in the last few days, but I would be buried in bakeries on the web and never found if not for Google Adwords. It is very expensive but I swear by it. My business would not have grown without the number one positioning. You just need to budget for it. I suggest at least $300 monthly if not more. This means you must be serious about your business. If you are not willing to spend to get business, you will probably see slow growth. Spending the money... even in these summer months... is probably why my business grew so fast.
Another big issue is branding. Notice that every part of my business, from the site to the packaging, looks national, or at least professional. I have found that very little, if not the smallest segment of my business is cupcake delivery. The largest is cupcakes to corporate. Next is wholesale. Next, buffets. This means that you must look the part and your actual product must rival florists and Edible Arrangements. Even my business cards are the best quality and they are beautiful. It makes a difference. But again, this is not a business that will grow itself. The components must be in place.
I didn't paint an easy picture. It is difficult to succeed. But it can be done.
On your site, as others have mentioned, you never sold your cupcakes and you never answered the question, "Why choose your business". The site is your first impression and cute graphics wil only get yoy so far.
Also, and this is a big one... you should have an e-commerce site. The lack of a way to pay for the order looks amateur, like you ran out of money and are not ready to play the game. I'm not being harsh, just realistic. Would you want to spend money with a company you don't know except on the web if they look like they are on a shoestring? No, you wouldn't. Get someone to set you up with credit cards on the site. Very few orders come over the phone. About 90% just show up in my email box paid. Pretend to order something on my site and see how the cart works. Again, this makes you look more professional and polished because I'm sure that you will find, like any delivery company, that the big bucks are in corporate orders.
Good luck to you and if you have any specific questions, you are welcomed to pm me. Susan