Mine is a full commercial kitchen that happens to be in my home.
I explain the whole thing on my site. People love to see my home and see the huge bakery operation on the ground floor.
I think I have pictures of my license still on the site.
One of the first things you learn in sales is that you must believe in what you are selling. For those of you who try to hide from or skirt around your home kitchen, you obviously do not believe in your own product. If CFL is in your state, be proud of your opportunity. Eventually the customer will find out and those who didn't know up front will feel that they were lied to. Conversely, the baker who embraces CFL and shows pictures of her immaculate kitchen and surrounding area will be fully disclosing her mode of business. A brief explanation of CFL would be helpful along with a photo of a food safety class.
Another good idea is to show a picture of the home on your site on the contact page. People are always worried they may have the wrong house, but a picture of the house with the address will make that clear.
People want information. The website is the best place to get that. Be clear, and most of all, be proud of your CFL opportunity. You set the tone. Your enthousiasm will be contageous.