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Contacted Pillsbury about Smaller Cake Mix Boxes

post #1 of 48
7/24/12 at 11:29am
Thread Starter 
Last week I posted in regards to making WASC cakes with the new smaller size cake mixes. Since then I contacted JM Smucker Co, makers of Pillsbury, and this is what I was told. "The cake mixes make the same amount of cake as before. The only thing that has changed is the bake time. Rest assure it is the same great product with the same great taste". Okay so this doesn't make much sense to me. Why should baking time be less if the cakes are the same size? How could they be the same size if there is less mix in the boxes? I asked if they reformulated or changed their recipe in anyway but that question was ignored.
To those of you who are using the smaller size mixes in your WASC recipes and adding more mix from another box, are you weighing or measuring out the extra 2oz? Thanks
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post #2 of 48
7/24/12 at 11:40am
They are lying by twisting words, the only way it can be the same size after it's baked is if it has more air holes to make it rise higher. They don't care about individuals complaining. The customers they lose will be made up for by lowering their costs by using less product and shipping lighter products.
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post #3 of 48
7/24/12 at 11:56am
The cake itself is the same size, it just weighs less. But if you aren't satisfied with the answer about reformulating the recipe, I recommend calling back and escalating the issue with a supervisor.
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post #4 of 48
7/24/12 at 12:12pm
.....mixes make the same amount of cake as before. The only thing that has changed is the bake time. Rest assure it is the same great product with the same great taste"....

Yeah sure! icon_sad.gif NO WAY!

I bet they put more levening in the mix so it rises higher.
As was said, they are just twisting the truth so you won't scream.
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post #5 of 48
7/24/12 at 12:34pm
So I haven't been caking the last few months because I've been in the middle of a move but I did make WASC (the same way without knowing they had changed the size of cake mixes for pillsbury) last night and have been leveling it today. After reading this post it has totally explained whey there are very large air holes all over where I have never had that happen before. WTH!!!! SO they must add more leavening.
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post #6 of 48
7/24/12 at 9:39pm
Quote:
Originally Posted by Tallmama

So I haven't been caking the last few months because I've been in the middle of a move but I did make WASC (the same way without knowing they had changed the size of cake mixes for pillsbury) last night and have been leveling it today. After reading this post it has totally explained whey there are very large air holes all over where I have never had that happen before. WTH!!!! SO they must add more leavening.


Visual comparison: old Pillsbury, new Pillsbury, and a store brand.
https://www.facebook.com/media/set/?set=oa.10151025399059329&type=1
How to Price Your Cakes
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How to Price Your Cakes
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post #7 of 48
7/27/12 at 7:58am
So I guess the smaller box just hit shelves in our town, I have been using Pillsbury for YEARS! I have a big cake for tomorrow and I am sitting her looking at layers and layers of cake that is not edible! My husband is driving all over town looking for the 18.25 oz box but there are none to be found. I contacted the company and they took my information but I am not sure they really cared! I don't even know where to start at this point from what I can tell the other companies (which I never liked) have done the same thing! The mix is smaller and you still add the same amounts of water, egg and butter, but I cakes came out very thick not light and fluffy! Seems like with more liquid to dry mix it would have been runnier not thicker, they have made some major changes to the mix not just made it smaller! icon_cry.gif
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post #8 of 48
7/27/12 at 8:15am
Quote:
Originally Posted by throwingsugar

So I guess the smaller box just hit shelves in our town, I have been using Pillsbury for YEARS! I have a big cake for tomorrow and I am sitting her looking at layers and layers of cake that is not edible! My husband is driving all over town looking for the 18.25 oz box but there are none to be found. I contacted the company and they took my information but I am not sure they really cared! I don't even know where to start at this point from what I can tell the other companies (which I never liked) have done the same thing! The mix is smaller and you still add the same amounts of water, egg and butter, but I cakes came out very thick not light and fluffy! Seems like with more liquid to dry mix it would have been runnier not thicker, they have made some major changes to the mix not just made it smaller! icon_cry.gif



icon_sad.gif Man, I'd hate to be in your shoes right now. Some people have mentioned that store brands have yet to catch up with the new sizes. Maybe a cake mix user can recommend a brand that's similar to what you use.
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post #9 of 48
7/27/12 at 8:50am
Quote:
Originally Posted by SoFloGuy

They are lying by twisting words, the only way it can be the same size after it's baked is if it has more air holes to make it rise higher. They don't care about individuals complaining. The customers they lose will be made up for by lowering their costs by using less product and shipping lighter products.



The cost will be made up by customers having to buy MORE product to produce the same quantity cake. Plus their prices will not have changed, the sizes and amount of product has, so in essence you are spending more and getting less.
A closed mouth gathers no feet.
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A closed mouth gathers no feet.
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post #10 of 48
7/27/12 at 9:24am
I dont use Pillsbury... but they went smaller like Betty Crocker?... ugh! When BC switched... i stopped buying.... lord knows I hope Duncan Hines doesn't change as well.....
Erica C.

www.sweetflamingo.com
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Erica C.

www.sweetflamingo.com
Facebook: www.facebook.com/sweetflamingo
Twitter: SwtFlamingo
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post #11 of 48
7/27/12 at 9:26am
I've always been a huge fan of Pilsbury mixes. Here recently, like in the last 2-3 weeks, I've noticed when taking my white cakes out and set the pans in cooling racks, I come back about 10 minutes later and the cake has collapsed. I had no idea the mix was changed. Just didn't pay attention I guess, I blamed the falling on the high heat and humidity in my area. Very disappointed!!! I hate to think how much money Pilsbury has made from just me this year!
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post #12 of 48
7/27/12 at 9:38am
All i can say is contact to complain... and DEFINITELY contact Duncan Hines & your other favorite brands to compliment and bring to the fact that you DON'T want them to change as well!!!! icon_wink.gif
Erica C.

www.sweetflamingo.com
Facebook: www.facebook.com/sweetflamingo
Twitter: SwtFlamingo
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Erica C.

www.sweetflamingo.com
Facebook: www.facebook.com/sweetflamingo
Twitter: SwtFlamingo
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post #13 of 48
7/27/12 at 9:43am
DH has already started shrinking cake mix sizes, I believe they are down to 16oz. Store brands will probably be next, in a year or two the smaller size will be the new standard across the board.
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post #14 of 48
7/27/12 at 9:48am
CiNoRi, Duncan Hines changed their sizes to the smaller size months ago. When BC first changed theirs I did write DH and complimented them on keeping their size, to no avail, they changed it anyway. Pillsbury was the last to change just recently.

I have no option for store brands in my area, so I am now a scratch baker. I already had recipes for scratch just too lazy to do them, now I will always use scratch, at least that size and recipe formula will always be consistent!

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 tutorials at www.sugarartbytami.com

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post #15 of 48
7/27/12 at 9:50am
As mentioned in another thread, cake mixes marketed at professional customers are another option. For example, you can be sure that the size and formulation of Pillsbury's Gold Medal 5# cake mixes will never change since so many professional bakeries rely on them.
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