Hi all!
Since this is a sub forum focusing on cake decorating business, I thought it would be appropriate to have a nice little thread on the key steps that one needs to undertake when going about setting up your own cake decorating business. =)
Just wondering what are the key items that are needed to be in place before you can officially launch your business.
Here's just some of my thoughts (I'm still learning to setup one so forgive me if you find these key points a little amateurish )
1. Your portfolio (Essentially when are you offering to clients, cupcakes? 3D cakes? Novelty cakes?)
2. Your target market. Who do you want to target. The mass market or the affluent few who can afford to pay more for your highly customized cakes. I believe the market you select will also affect your branding and marketing strategy so we have to decide and chose well here.
3. Your price list, general terms and conditions. These are essential info or guidelines needed when you are dealing with customers. I guess it is also good to have some catalog as most potential customers will be looking at that before they decide to engage you.
4. Your (online) shop. Today, I think one must, minimally have, a blog or a facebook page to serve as a platform to advertise your bakes. Personally, I feel that the combination of both works the best. =)
5. Your source of network. How do you attract customers? Via Facebook,Forums,charity fairs or friends? My opinion is that the network has to be sustainable in that it is able to attract new potential customers to your site/store continuously.
Any other pointers?
Do feel free to contribute so that we can all learn and further improve our little cake decorating business!
I hope this discussion can also provide some invaluable information to fellow members who are thinking of setting up their own business =)
Cheers!
mydearbakes
connect with us out at :
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Since this is a sub forum focusing on cake decorating business, I thought it would be appropriate to have a nice little thread on the key steps that one needs to undertake when going about setting up your own cake decorating business. =)
Just wondering what are the key items that are needed to be in place before you can officially launch your business.
Here's just some of my thoughts (I'm still learning to setup one so forgive me if you find these key points a little amateurish )
1. Your portfolio (Essentially when are you offering to clients, cupcakes? 3D cakes? Novelty cakes?)
2. Your target market. Who do you want to target. The mass market or the affluent few who can afford to pay more for your highly customized cakes. I believe the market you select will also affect your branding and marketing strategy so we have to decide and chose well here.
3. Your price list, general terms and conditions. These are essential info or guidelines needed when you are dealing with customers. I guess it is also good to have some catalog as most potential customers will be looking at that before they decide to engage you.
4. Your (online) shop. Today, I think one must, minimally have, a blog or a facebook page to serve as a platform to advertise your bakes. Personally, I feel that the combination of both works the best. =)
5. Your source of network. How do you attract customers? Via Facebook,Forums,charity fairs or friends? My opinion is that the network has to be sustainable in that it is able to attract new potential customers to your site/store continuously.
Any other pointers?
Do feel free to contribute so that we can all learn and further improve our little cake decorating business!
I hope this discussion can also provide some invaluable information to fellow members who are thinking of setting up their own business =)
Cheers!
mydearbakes
connect with us out at :
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Check out our creations @
Website : http://mydearbakes.wordpress.com/
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Se ya there! =)
Website : http://mydearbakes.wordpress.com/
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Se ya there! =)
Check out our creations @
Website : http://mydearbakes.wordpress.com/
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Se ya there! =)
Website : http://mydearbakes.wordpress.com/
Facebook : http://www.facebook.com/mydearbakeslittlebakery
Se ya there! =)
