Originally Posted by akaivyleaf
I've learned to curb my enthusiasm until after the wedding date actually. But specifically in terms of the initial consult and deposit, I pretty much put that ball in my potential customer's court. We talk, I explain what it is I can do, discuss my flavor profiles, decor, might even send a few pictures to them. I will make a tasting appointment - which is ONLY free if a signed contract with a deposit is paid that moment; otherwise there is a charge that is disclosed over the phone or through e-mail.
I don't ask whether or not the potential customer wants to set an appointment, for tasting or for paying. I politely end the call with an invitation to call me back to set an appointment but I very often say that dates are filling up fast (which is entirely true - between my personal life schedule and my customers). I am probably a strange person in that I don't do followup calls/emails after I've talked with a potential customer. One and done type of thing - don't want to seem as if I'm pressuring them.
Back to my first sentence, I've had people cancel while I was on my way to deliver. Sad but true. I'm never happy when the entire event is cancelled and it has happened twice.
This is almost EXACTLY what I do (other than the paid tasting, everyone around here does them at no charge.) Without a deposit there's no client.
I don't get excited until I'm...well...I don't get excited about cakes at this point. I've also had peopel cancel their weddings when the cake is ready and sitting in the fridge, and once after it was delivered. Oh well.