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Pricing Buttercream Cupcakes

post #1 of 21
5/10/12 at 2:26pm
Thread Starter 
What is the going rate for cupcakes? Someone said $15/dozen but that seemed low. Someone else said $2.00 each which would be $24/dozen.

What is people charging for cupcakes and are people willing to pay it?

Looking at just buttercream, boxed mix cupcake (no filling) with small pick type decoration on top.

Thanks!
Located in Suburbs of Chicago
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post #2 of 21
5/11/12 at 12:49am
I get $2.75 each/ $30 doz. That's assuming you are legal and CAN charge.
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Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
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post #3 of 21
5/11/12 at 4:16am
From $30.00 to $48.00 per dozen.
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post #4 of 21
5/11/12 at 6:47am
In my area they only go for $1.35 and that is with filling.
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post #5 of 21
5/11/12 at 2:10pm
Thread Starter 
Thank you for all the honest, good natured answers. Seems all over the board. Did you hear of the company selling cupcakes out of the vending machine? It's $4.00-$5.00 a cupcake! But I believe that is NY City, so it would make more sense. Always more $$ in the city.

(*Sorry I didn't think of it first. LOL)
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post #6 of 21
5/11/12 at 4:01pm
That's Sprinkles.
Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
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Answers to the most often asked questions re: SPS. SPS instructions are on Page 15 of the Sticky at the top of the Cake Decorating Forum. Supplies can be ordered from Oasis Supply, Global or BakeryCrafts.
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post #7 of 21
5/12/12 at 2:24am
There is a baker in my WV town that sells one cupcake for $7.00. And I have one here now. She is my favorite baker. And they are always available, so more people than just me are buying them in this recession depressed WV area. This isn't even my target market. I go 10 minutes away to MD where the economy has remained stable the last few years.

My point is that sometimes a product defies demographics. This cupcake is vegan and is sold in a vegan/vegetarian restaurant. I am neither, but this town has only three good restaurants that are not chains. This restaurant is one of them.

I've tried to dissect this cupcake and it baffles me. I never buy sweets, but I went in for a salad to go and there it was again.

She has quite a few absolutely delicious desserts and they are all $6 to $8. A cookie is $5.

You have to find your place in the market, but then ingredients, convenience, delivery, and any other asset that your company has, can affect the final price. For this lady, she has an upper income clientele plus many health conscious diners. Her ingredients are higher too.
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post #8 of 21
5/12/12 at 8:10am
Thread Starter 
I Totally understand the higher ingredients part. I myself have celiac disease which prevents me from having Wheat/Gluten products. So, I try to help out my fellow friends who need allergy free products and that can be tricky pricing because we do need to charge more because the ingredients are so much higher.

Thank you to EVERYONE who posted such nice replies. Love this forum where people are happy to help eachother out.
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post #9 of 21
5/13/12 at 12:24am
My husband is a physician with many patients who suffer from celiacs disease. I just delivered my first gluten/bovine product-free cake today. After much trial and error, it was actually better than its wheat/dairy counterpart. And it happened to be my most expensive cake, a 9 inch four layer homestyle German Chocolate cake for $89.00. Even the ganache was just as good.

Pricing is difficult. You may want to read up on marketing, pricing to the local market, and do a practice businesss plan to make sure you don't leave anything out.
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post #10 of 21
6/1/12 at 10:00am
$4 for a cupcake sound really high to me. Basically a cupcake is about 1/2 a slice of cake isn't it?
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post #11 of 21
6/1/12 at 10:10am
A couple places in town get $3.50-$4 for a cupcake. I have had cupcakes from both places and neither has good cupcakes. They were both dry and bland. I wouldn't buy from either place again, i just had to see what the hype was about icon_smile.gif
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post #12 of 21
6/1/12 at 10:25am
What does it cost you to make one cupcake?
website www.BakingFix.com
blog www.BakingFix.com/thefix
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website www.BakingFix.com
blog www.BakingFix.com/thefix
Facebook http://www.facebook.com/MimiFix
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post #13 of 21
6/1/12 at 10:30am
Quote:
Originally Posted by MimiFix

What does it cost you to make one cupcake?



10 to 20 cents I'm estimating.

Homemade from box mix with buttercream.
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post #14 of 21
6/1/12 at 10:34am
Quote:
Originally Posted by SoFloGuy

$4 for a cupcake sound really high to me. Basically a cupcake is about 1/2 a slice of cake isn't it?

If something is truly special and has no equal....then there is nothing to compare it's price to.
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post #15 of 21
6/1/12 at 10:37am
Quote:
Originally Posted by SoFloGuy

Quote:
Originally Posted by MimiFix

What does it cost you to make one cupcake?



10 to 20 cents I'm estimating.

Homemade from box mix with buttercream.

If that's what you're making your cupcakes with, then yeah, $4.00 a cupcake wouldn't sit well with me. Gourmet ingredients and stellar decorating, now you're moving up in what you can price at,
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