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A discouraged Baker - Page 2

post #16 of 28
Quote:
Originally Posted by jgifford

Quote:
Originally Posted by imagenthatnj

It's really 8 inches, 3 layers...might have to get a bigger dummy.

FROM HIS SITE:
Do they really only feed two?

No. Every Cake for Two is an 8-inch round cake with 3 layers of cake inside. They actually feed about 15. But "Cakes for Fifteen" didn't have as nice a ring to it.



That's still a ridiculous amount for an 8". I'm making an 8" next week for a co-worker. I can just imagine her face if I told her the price was $250. icon_eek.gif



Completely agree. Just wanted people to know the right measurement.

He says it feeds 15 people. That would be about $16 a serving. Yikes. But, the Wilton site states it would serve 24. Still expensive per serving.
post #17 of 28
"By popular demand....announcing Cakes for Two! Why? Because so many of our fans have told us that they'd really like to get a cake from us, and get a peek inside our shop, but can't because our custom cakes aren't within their price range and/or we don't offer tours of the bakery. Cakes for Two is the answer to those requests - smaller cakes that are reasonably priced that you can pick up here at our shop. Each of our decorators have designed several playful, bright, and elegant cakes that capture the popular styles for which Charm City Cakes is known and loved. Select the design you'd like, pick your flavor, and you've got a cake! Cakes for Two are not customizable like our other cakes, but we think the designs we've come up with will serve nearly any special occasion fantastically. They also make great gifts for your friends, family, or out-of-town visitors!"

From the website....what gets me is "smaller cakes that are reasonably priced." These cakes are $250! I just can't imagine saying to someone that $250 is a reasonable price for an 8 in. cake that is not custom decorated! I just can't believe that there are that many people out there willing to pay that. Mind boggling!
post #18 of 28
Quote:
Originally Posted by Jimbos76

I just can't believe that there are that many people out there willing to pay that.


I can, some customers are willing to pay a hefty premium for a brand name. Some people spend twice as much on a designer purse that costs half as much as a Charm City mini cake to make.
post #19 of 28
I guess I feel that way because at least with a designer purse, jeans, etc. you get use out of them (I still wouldn't pay that much money for those things either) but with cake, you eat it and it's gone! I know there are people out there who think nothing of spending money like that and have the money to do so but they way the website makes it sound, there are a lot of people asking for those cakes and at $250 per cake I just can't believe it.
post #20 of 28
Thread Starter 
Just as a side note....

Carlo's Bakery now at least has a page in which you can view pricing for a few select items....

http://holiday.carlosbakery.com/pickup/
post #21 of 28
Quote:
Originally Posted by Jimbos76

I guess I feel that way because at least with a designer purse, jeans, etc. you get use out of them (I still wouldn't pay that much money for those things either) but with cake, you eat it and it's gone!


If you look at how much use you can get out of a $500 purse versus a $50 purse, it's probably roughly equivalent. The value is derived from how others perceive the owner of the purse after seeing the designer logo. It's no different with Charm City, as their customers are looking mostly for cachet. You're right that the direct impact of the cake is more short lived, but seeing as the cake is often the center of attention for the event the net gain in cachet is more concentrated (and more unique) than carrying around a designer purse.
post #22 of 28
Quote:
Originally Posted by jgifford

Quote:
Originally Posted by imagenthatnj

It's really 8 inches, 3 layers...might have to get a bigger dummy.

FROM HIS SITE:
Do they really only feed two?

No. Every Cake for Two is an 8-inch round cake with 3 layers of cake inside. They actually feed about 15. But "Cakes for Fifteen" didn't have as nice a ring to it.



That's still a ridiculous amount for an 8". I'm making an 8" next week for a co-worker. I can just imagine her face if I told her the price was $250. icon_eek.gif



Oh, but on the site it says that this a bargain price for people who long for a Charm City Cake but who only want to pay a smaller fee. So if it says that, it must be true!

icon_rolleyes.gif
post #23 of 28
Quote:
Originally Posted by jason_kraft

Quote:
Originally Posted by Jimbos76

I guess I feel that way because at least with a designer purse, jeans, etc. you get use out of them (I still wouldn't pay that much money for those things either) but with cake, you eat it and it's gone!


If you look at how much use you can get out of a $500 purse versus a $50 purse, it's probably roughly equivalent. The value is derived from how others perceive the owner of the purse after seeing the designer logo. It's no different with Charm City, as their customers are looking mostly for cachet. You're right that the direct impact of the cake is more short lived, but seeing as the cake is often the center of attention for the event the net gain in cachet is more concentrated (and more unique) than carrying around a designer purse.



Jason, you're such a boy. Women are going to think that a Chanel bag is far more awesome than a $250 Charm City cake. The only cachet that will stick to you for buying that is the cachet of failure when your friends find out how much you paid for an 8" round and laugh at you behind your back.
post #24 of 28
Quote:
Originally Posted by costumeczar

Women are going to think that a Chanel bag is far more awesome than a $250 Charm City cake.


Taking an economic view, you're absolutely right...the bag in my example has a $450 premium for the brand, while the Charm City cake might be a $150 premium, so the bag would be three times as awesome.

Quote:
Quote:

The only cachet that will stick to you for buying that is the cachet of failure when your friends find out how much you paid for an 8" round and laugh at you behind your back.


I was speaking in general terms to explain that the market for this type of product definitely exists. Whether the cachet "sticks" or not is irrelevant, the only thing that really matters from a marketing perspective is that the customer thinks others are impressed that their purse has a certain logo or that the bakery from a TV show made their cake.

By limiting their offerings to the super-premium segment only Charm City is creating product scarcity that will help enhance their image among their target market. The rest of us may think they and their customer base are nuts, but that doesn't really matter since we aren't their target.

It's interesting that Carlo's Bakery is taking the opposite approach by branching out to provide products for the mainstream market. Both strategies have their place and I'm sure both can be successful.
post #25 of 28
Quote:
Originally Posted by jason_kraft

Quote:
Originally Posted by costumeczar

Women are going to think that a Chanel bag is far more awesome than a $250 Charm City cake.


Taking an economic view, you're absolutely right...the bag in my example has a $450 premium for the brand, while the Charm City cake might be a $150 premium, so the bag would be three times as awesome.

Quote:
Quote:

The only cachet that will stick to you for buying that is the cachet of failure when your friends find out how much you paid for an 8" round and laugh at you behind your back.


I was speaking in general terms to explain that the market for this type of product definitely exists. Whether the cachet "sticks" or not is irrelevant, the only thing that really matters from a marketing perspective is that the customer thinks others are impressed that their purse has a certain logo or that the bakery from a TV show made their cake.

By limiting their offerings to the super-premium segment only Charm City is creating product scarcity that will help enhance their image among their target market. The rest of us may think they and their customer base are nuts, but that doesn't really matter since we aren't their target.

It's interesting that Carlo's Bakery is taking the opposite approach by branching out to provide products for the mainstream market. Both strategies have their place and I'm sure both can be successful.



Oh my God, Jason, take off your analyst hat for two mintues and relax! The purse vs. cake example has nothing to do about economics and the direct relation between price and awesomeness in a woman's mind. Women in general like purses more than cakes, that's all it is. And we will make fun of someone if we think they spent too much on a cake, but not on a purse. We may think someone spent too much, and we would never spend that much, and we might talk about it with our other friends, but we have a visceral purse reaction in the reptilian parts of our brains that rationalizes the purse cost. There is no such part of the female brain assigned to 8" cakes. Ask your wife to explain it to you. Or to smack you in the head with her purse, hahahaha! icon_razz.gif
post #26 of 28
Everything has to do with economics. icon_lol.gif
post #27 of 28
Quote:
Originally Posted by jason_kraft

Everything has to do with economics. icon_lol.gif



Not in the reptilian purse-brain. That has more to do with soft Italian leather icon_rolleyes.gif
post #28 of 28
Quote:
Originally Posted by jgifford

Lol - I think I'll make a dummy 6" and put a sign on it - - "This would cost you $250 from Duff". What do you think - - would it do me any good?



Love this!
(We need a "Like", button!)
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