I personally am very interested in knowing how they get their designs to look so perfect. Do they use a projector, stencils, or what? I am always so blown away with their ideas and how well they execute their designs.
Although sometimes I think their website pictures look amazing, and then when I go window shopping at one of their stores I think to myself that they look amateurish. The pros probably decorate for their web pictures, and then it's up to the individual skill level of each franchise to make their cookies look as good.
I have to say that I think the taste of their cookies has improved recently. My son brought one home from a party - and I couldn't stop eating it. I thought it was delicious. That was not the case many years ago - I used to think they tasted way too bland. People are always offering me their opinions and 9 times out of 10, they say they wouldn't eat their cookies - either because of taste and/or they're too thick. I always smile, however, and try to be as polite and professional as possible.