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Help, how do I respond to this e-mail?

post #1 of 38
Thread Starter 
Hello, Thanks in advance for your help.
I am a home baker (I have only done cakes for friends, family and acquaintances so far) and I live in a cottage food law state.My best friend referred me to this lady from an online mommy group we both belong to. This lady asked me for a two tiered fondant cake in the shape of gift boxes, with a tag and bows or with a figure of a pregnant lady and her and her husband. She said she wanted the cake to be black russian cake (which has lots of Kahlua and vodka.) I sent her an e-mail saying thst I can custom make anything she wants and that my fondant cakes start at $3.50 per serving but my "premium" flavors start $3.75. She sent me the following e-mail about 10 min after (and she also sent a similar e-mail to my best friend:

"Thank you Karina. I will send this over to my sister for review (as she is hosting). From what Peri said, I expected you to be a lot more affordable being that you make cakes from home as a side business. Are you licensed to have a functional kitchen for selling cakes at home? Some of your "competitors" with stores/bakeries charge less. Not to take away from your work or anything."

I know Peri didn't tell her anything because she knows about cake prices. Also, I know for a fact that my competitors charge way more. I live in the Ft.Lauderdale/Miami area and I have paid more than $5 per serving for a VERY basic single tier white fondant cake. Buttercream prices around here start around $3.00-$3.50 min. Also, I find very interesting that she didn't care if it was legal for me to sale her a cake until she found that I am too "expensive." She is probably referring to cakes from the grocery store or from people that seriously undercharge (There is a baker at our group that charges $2.50 for fondant cakes. She is probably not making any money on that and her cakes don't look very good.)
I am not sure how to respond in a nice way. I am upset that she also sent a similar e-mail to my best friend (my best friend forward the e-mail to me in disbelief.) I am tired of people thinking that because I bake from my house I need to make less money. Also, it is perfectly legal for me to sell cakes from my house.
How do I respond nicely and address every issue she mentioned in the e-mail? thanks!
post #2 of 38
Honestly? I would ignore it. OR...

Dear Snotty Cow:

Thank you for your feedback. I am very comfortable with my pricing structure and my legal business. I wish you luck with your event, as I do not think we will be able to work together.
post #3 of 38
I would address her concern about licensing by saying you are fully compliant with your state's cottage food law, and her pricing concern by reiterating the premium quality of your products and your designs. You may want to offer a simpler product if budget is a concern (for example, a BC only cake with a flat design), but if she tries to get both high quality and low price I would simply wish her luck on her event and apologize that you couldn't meet her needs.

The customer was definitely rude, but as a business owner you are held to a higher standard and should take the high road whenever possible.
post #4 of 38
"Thank you Karina. I will send this over to my sister for review (as she is hosting). From what Peri said, I expected you to be a lot more affordable being that you make cakes from home as a side business. Are you licensed to have a functional kitchen for selling cakes at home? Some of your "competitors" with stores/bakeries charge less. Not to take away from your work or anything."

Dear Karina,

Yes, I'm fully legal to sell cakes from home based on the cottage food laws that we have in our state. I can't speak for other people's pricing, but mine reflects the time and care, as well as the premium ingredients, that I put into each cake. I understand if it's not within your budget, and I'll be glad to help you if you ever need a premium cake in the future.

You might have more luck with Walmart if you're looking for something that will be appropriate for your level of class and sophistication.




Well, okay, maybe you should leave out the last part
icon_wink.gif
post #5 of 38
You're my hero costumeczar!!!
A balanced diet is chocolate in both hands!
Glenda
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A balanced diet is chocolate in both hands!
Glenda
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post #6 of 38
Quote:
Originally Posted by tiggy2

You're my hero costumeczar!!!



Yeah, but only if I sent the last part too, right, hahahahaha!
post #7 of 38
Exactly!
A balanced diet is chocolate in both hands!
Glenda
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A balanced diet is chocolate in both hands!
Glenda
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post #8 of 38
Quote:
Originally Posted by tiggy2

Exactly!

Costumeczar said exactly.what I would say icon_wink.gif
I dont know where people get off thinking everyone who bakes a cake from home is making a killing . I bake for family and friends . We dont get wholesale prices . If you need a special ingredient you have to buy retail and may only use part of it .
I d have to throw something in there about each of your cakes are custom and not mass produced and or frozen .
What a beech!
post #9 of 38
Thread Starter 
Hahaha costumeczar! So funny!

I actually copied and pasted your suggestion (minus the walmart part, hehehe.) I just saw that someone wrote in the mommy group we belong to if someone knew a good baker and the same lady replied that Costco makes great cakes! hahaha so I guess some of my "competitors" means Costco!
post #10 of 38
You know if thats the price and quality someone wants go for it . But bakers on this forum have no reason to feel guilty for their prices . People just have no idea the time money and effort you put into learning this craft . ( Im no way a professional decorater . but Ive been baking since I was 8 yrs old)On top of. buying ingredients ,making the cake ,cleaning up not to mention the planning ,gas,electricity its hard to make a good profit on a cheaper cake.
My hair stylist converted her garage
into her salon. That doesnt mean I can tell her I only want to.pay $25 for $85 of her services.
post #11 of 38
Quote:
Originally Posted by kelleym

Honestly? I would ignore it. OR...

Dear Snotty Cow:

Thank you for your feedback. I am very comfortable with my pricing structure and my legal business. I wish you luck with your event, as I do not think we will be able to work together.



icon_lol.gificon_lol.gificon_lol.gif
post #12 of 38
lots of people have the nerve! and i think we forget that. They think they can take advantage of what they "assume" to be someone as an amateur just because we don't (or someone doesn't) have a store front. in my eyes...IT SHOULD BE OPPOSITE THAT! but it's not. :p

I'm glad you copy and pasted costumczar's post...she always gets it right icon_wink.gif
It's not "just" cake...it's my life!
WI State Representative for Icing Smiles...start 'Baking a Difference" today!
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It's not "just" cake...it's my life!
WI State Representative for Icing Smiles...start 'Baking a Difference" today!
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post #13 of 38
Quote:
Originally Posted by costumeczar



You might have more luck with Walmart if you're looking for something that will be appropriate for your level of class and sophistication.[/i]



Well, okay, maybe you should leave out the last part
icon_wink.gif



ROFL!!!!
Life is short. If there was ever a moment to follow your passion and do something that matters to you, that moment is now. -quotebites.com

http://m.facebook.com/Edible.Elegance.cakes.Zimbabwe
http://www.flickr.com/photos/73178569@N05/
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Life is short. If there was ever a moment to follow your passion and do something that matters to you, that moment is now. -quotebites.com

http://m.facebook.com/Edible.Elegance.cakes.Zimbabwe
http://www.flickr.com/photos/73178569@N05/
Reply
post #14 of 38
I'm with mena. I don't want animosity spread.
post #15 of 38
LOL!!! I feel you, I to belong to a mommy group, I always see people ask for cake recs, and the same people say "Costco!!!" These same cows drive $100K cars, live in million dollar houses and have au pairs. I have given up throwing my name out to the group, every time I do they expect a mom's club discount and I refuse to give it. It's super irritating... but actually, I don't want to make another freakin jungle birthday cake or explain how I don't make "sheet cakes": Sigh. Anyway, it ain't about the money, it's all about people sucking.

I'd totally be catty right back. What do you have to loose? Costumeczar's response is perfect of course! Perfect! Ha!
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