Originally Posted by Bridgette1129
How do you make sure you have multiple orders? How did you start out? Did you get enough orders right away once you were a business? Did you advertise?
After we finished our initial R&D (which was all done at home) and had a kitchen lined up we sent out an advertising blitz on Google, Yelp, and relevant special interest groups -- since we focused on allergy-friendly products we posted to local support groups for food allergies and Celiac. Things were slow for a few months, but once we started getting Yelp reviews and positive word of mouth we were able to fill 2-3 baking days a week with 5-10 orders/week and eventually had to start turning away new business.
Did you say you shop at restaurant depot? I just signed up and need to check it out!
We did shop at Restaurant Depot for quite a few items, but online retailers were sometimes considerably cheaper so I did quite a bit of procurement-related research.
It's a good idea to provide examples of flavor combinations, decorations, etc. but customers like the ability to customize the cake to their specs. If you simplify your WIP inventory (for example making large batches of vanilla BC and only coloring or flavoring as needed) this customization should cost you very little. On the other hand, if you plan on keeping inventory of finished goods for short notice pickups or you have retail shelves to stock then it makes more sense to have a few set products that can be made in advance.