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Why am I already so expensive?? (its become a bit of a rant) - Page 2

post #16 of 21

£31.50 for a 9 inch and £60 for a two tier?? Guys, that's cheap! Ridiculously cheap in fact!! The general rule of thumb is to add up all your ingredients, gas, electricity, petrol, sundries etc and then multiply that figure by 3 to get your final price. My cakes start at £40 for a 6 inch cake, and I add £10 for every extra inch the cake goes up. So, for example, a 9 inch cake for me would be £70, and a two tier cake (made up of a 6 inch and an 8 inch cake) would be £100. Those prices would also be for the most basic of decoration (sugarpaste, a message, a few simple cut out flowers or something etc) and I would then add money on for anything more complex such as extensive decoration, models, carving etc. 

 

I know how difficult it is with some customers, as they simply don't understand the time, skill or cost of ingredients that go into it, but a good custom-made cake is worth a good custom-made price. Even with my prices, I'm only really making minimum wage for the hours I put in, and if you're charging less than that, then you're soon going to find the numbers don't add up and it's actually costing you money to make the cakes rather than making you any profit. If you persevere with your pricing, eventually you will get the sort of clientele you want, and those that expect to get a bespoke cake for £30, will go off to Tesco's. Don't undervalue yourself or your work, because if you don't, they won't either.

post #17 of 21

You're far too cheap!

"Taste your words before you feed them to people."
www.sugaredsaffron.co.uk
www.facebook.com/SugaredSaffron
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"Taste your words before you feed them to people."
www.sugaredsaffron.co.uk
www.facebook.com/SugaredSaffron
Reply
post #18 of 21

Well, for the licenses, I spent $ 600.00 on it. Then for my decorating the cakes, I usually stress out a week before then work two nights decorating the cakes.The ingredients are not that expensive though, around $5 plus I use gumpaste and buttercream,fondant for decorating. UH. Guess,I just have to stick on being a hobby baker,I guess. SOmetimes, the stress is not worth it.

post #19 of 21

It's normal to have a few customers drop off as you raise your prices. Some people are always going to find the cake lady who works for nothing. It's important to know what others are charging because you want to charge as much as the market will bear, right? So do what you must to find out.  If I remember correctly that woman who is Paul McCartney's ex girl friend, Jane somebody, has her prices on her website.

post #20 of 21

I think you're totally undercharging and agree with the other members, you have to consider You're cost, overhead, etc. And I've learned from the beginning not every customer is your customer. You have to look at it that way to succeed, if you don't you will in turn begin taking every order you can to build clients and get your business out there but eventually you'll notice your profit margin will stay in the red. Sure you want to charge what's fair, but don't undersell yourself and your talent. If you offer a quality product people will pay quality money for it, if not that's not your customer! £60 for a two tier, that's cheap. scp1127 and Jennyc28 summed it up well. I wish you well with your business.

post #21 of 21

here it is - you hav e to click on each cake to see the price http://www.janeasher.com/bespokelist.php?cat=Adult%20Cakes
 

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