$350 may seem like a big price, but consider what you will get. First, you get the new Silhouette Cameo, plus you get the cake accessory package. You will get the instructional DVD, up-dated instructional book and the blade for gum paste that can be cleaned, and is food safe. Most of all, you get Linda's experience and support. She invented this method and probably can answer any question and help you with any issues you may have. I use my Silhouette almost every day in my shop, and can cut any design I need. I could not have done this without Linda's help. If you get your Silhouette somewhere else, you are basically on your own.