Originally Posted by gatorcake
Is it raunchy? No. Is a good word to include in the name of a business? On my view no. Raunchy or not the term carries negative meanings--both in terms of literal meanings and associative meanings. The poster who said there is nothing wrong with a shoe fetish, on my view, does not have a good conception of the term fetish.
At worst it carries the ideas of sexual fixation and best it refers to irrational obsessions or idolatry (don't know what your religious beliefs are if any but it is part of the history of the term). To say someone loves shoes is not the same thing as characterizing them as having a shoe fetish. The latter implies they are irrationally obsessive about shoes--that is not a good way to characterize someone.
I doubt most people would think positively of someone who they meet for the first time who characterizes themselves as having a shoe fetish (even if they did not think of a sexual fixation). Relevant here because we are thinking of customers who see your business for the first time.
It is not simply a question of what you might think the term means. You must consider the general usage of the term and reactions people would give to seeing it in the name of the business. I do not think it is a stretch to say that most people would prefer a business named Cake Obsession than one named Cake Fetish.
Ok, so I'm innocent and naive and almost 30... to me fetish means you like something... how far someone wants to take a 'fetish' is up to the individual. So put your way, the word pry should not be used in a business name, but my mind does not work or think like that. Did not mean to start a controversy here, but she likes cakes, so please don't attack my innocent way of thinking.