Originally Posted by happigolucki35
I have a cupcake bakery and we use box mixes and I am proud of it and my cupcakes are not crap, its my preference, I like the way they taste and so do my customers. You need to do your research, many cupcake only bakeries are closing especially in smaller towns and rural areas, I also do custom cakes its the only way my shop could stay in business. I think its very disrespectful to talk bad about someone else's business because yours is not doing good, the problem also with a lot of these cupcake shops is they start out to big, they buy all this expensive stuff that is not necessary, there's nothing wrong with a shoe string budget, why over spend on unnecessary stuff, put your money where it really matters. I get so tired of these scratch bakers thinking they are gods gift the the planet, get over yourself and stop putting other people down. I will put my Dr mix up against any scratch baker. Good Luck
There are at least 4 cupcakes stores in my area where cupcakes are all they make. There are several other shops that throw them in with everything else because it is the new trend. We have cupcakes everyday in about 15 different flavors plus cookies and specialty cakes. I am the only one in the area that bakes from scratch. There is not a day that goes by where I get several customers who come in and are converts to our cupcakes. We are new and we are learning that word of mouth is the most powerful advertising tool, period. And word of mouth about taste has been the single biggest driving force i gaining new customers. I know this because people can't wait to tell us. They tell me they used to go to - insert one of my competitors here- and then they got a cupcake from ours through someone else and it was the most delicious cupcake they have ever had. And Can I tell them why it is so good. Most people don't know the difference between scratch and mix if they don't have the two different places offered to them. Most people have not tasted scratch Cake there whole life until they come to my store. We live in that era. I know I never did til I started baking scratch myself. It took a good year before I became an expert at it.
Once your customer gets a choice, that is when you will find out just how many customers like your cake. I don't know if you have that kind of competition where you live, and I am not arrogant enough to believe that all your customers would not shop a mix based store. There are people who can't tell the difference, who like different flavors, who like the location, who like the presentation better, and there is customer loyalty that keeps people from trying others bakeries. Then there are the customers who only want to pay WalMart prices no matter if you bake from scratch or mix. Bottom line is it is more than scratch vs mix. If it was totally based on that one factor running a business would be a whole lot easier.
So please do not let this degenerate down to I am just as good or better than even though I use a mix. The only difference is your operating costs are way lower then mone. I congratulate you on that. I get tired of defending my way of baking. I've done both mix and scratch. I like scratch, so shoot me.
But you know what, every day I get lots of new fellow cake lovers who feel the same way. The best part of owning my business is the new people we get to meet everyday and the ones that keep coming back too. We share our lives, swap stories, get to spend a few minutes with our new friends and feel like a real part of our community. I love the people and friends I make every day, those that used to be die hard mix eaters until they got a taste of a scratch cake.
And lastly the greatest feedback we get is our customer service. We treat each customer with great respect and truly work to fit their needs. That, more than anything else, is what I believe keeps our customers coming back again and again. I would not have it anyother way. I live in the same neighborhood where my store is located. I run into my customers everywhere. I want to be able to look at them in the eye and not be uncomfortable with the interaction. We are all neighbors and I intend to treat them with respect and get the same in return. And that will not happen if I don't give that respect first.
For the OP, to establish yourself takes time. Keep on putting one foot in front of the other and do NOT expect success overnight. And whatever your expectation of success is right now, throw it out. You will just set yourself up for disappointment otherwise. We all have different ideas of what success should be, and sometimes it is not always in line with reality. Just make sure to be open minded enough to learn from what is happening and be able to adjust to meet the new reality. Good luck.