I was in a cake supply store the other day, and ran across a bottle of Red Velvet Emulsion by LorAnn. The woman who ran the shop said to use it instead of the flavorings, and that you could omit the red food coloring because this emulsion would take care of the color. So, I bought it, because I hate using the red gel and not getting the red color I want.

When I opened the bottle, it certainly didn't smell like it would add flavor to the cake (in lieu of vanilla), so I added it to my batter with the vanilla, and just used about a tablespoon and a half.

The cake came out wonderfully red, and the flavor was the same as if I hadn't added anything extra. I'm not sure if this is really a step saver, so I was wondering if anyone else has used this, and what their experience has been. Thanks.

In case other members are interested.....

LorAnn Red Velvet Bakery Emulsion:

https://www.lorannoils.com/p-9175-red-velvet-bakery-emulsion-new.aspx

HTH

this sounds amazing. i mostly make red velvet cakes and would love a step saver.
what type of batter did you use? the basic red velvet receipe and just omitted the red food coloring?

Andrea, I made a scratch red velvet recipe, and used no food coloring, but I did use vanilla paste.

thanks! thats what i use now, a scratch red velvet cake. i dont have a problem getting the cake to be a deep red color i just hate using so much red food coloring.
what is vanilla paste? never heard of it.
is it available online?

Can you post a photo of how red it made the cake? Too bad it doesn't work for flavoring huh

what is red velvet supposed to taste like? the 2 times i had it it just tasted awful....like, too much food coloring, chemicals. i can't understand why so many people just love RV! so, maybe the cakes i've had just weren't done well?? i might try to make one someday....but again, just so i know....what is it supposed to taste like?!

Lovelylady, I followed Jan's link to the LoRann site, and the description says it's supposed to add that "red velvet" flavor to the cake. Usually, I use the LoRann emulsions in lieu of vanilla, almond or whatever, but the smell of this one had me a little concerned so I added the vanilla paste just in case. Not that it smelled bad....lol.....but I wasn't sure of it. Also, I used the cake to make cake balls, so I will cut one open and take a pic so you can see the color.
Aundrea, vanilla paste is like this syrupy stuff that has the vanilla bean flecks in it. I use it sometimes instead of the liquid vanilla extract, so I can get those flecks in the cake. They look pretty in white and yellow cakes, I think. LoRann makes one, and I'm sure you can get it online, or in your cake supply store.
Belle, red velvet has kind of a light chocolatey taste too it. I know what you mean about the food coloring leaving a taste, which is why I was interested in trying this emulsion. I've also used the "no taste red" food coloring, but hate having to use so much of it!!

Hmmn maybe I will get it then. I want to try some red velver roll out cookies

I posted a pic of the inside of my most recent cake (the blue one with white leaves) which has 2 red velvet layers. I hope you can tell what the color would be like from that. (I'm not the best photographer in the world )