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So frustrated with pricing I think I want to quit! - Page 4

post #46 of 58
I'm a hobby.baker . Ive been making cake pops for the kids in the family for holiday gatherings . The best compliment Ive had was from my.nephews wife about my cakepops. She said these would easily cost 3.50-$4.00 if youhad to buy them. icon_smile.gif
The cheapos I work with think if you give away some cake it should alwaysbe free. I sold cookies a couple times at work .and there are guys who have commented bet you made money on That !My reply is I barely made enough to.cover ingredients not counting electricity and cleaning up the mess and my.time . That shuts them up quickly . peoaswhen are you going to bring in.morecookies?
post #47 of 58
I really believe that some individuals will love what they grew up with. a friend's husband loved his mother's cooking, by far this was the worst cook ever, lol, others as children only had grocery store cakes or bakery cakes that used all chemicals. This will explain people giving great reviews to walmart cakes, lol.
post #48 of 58
I doubt Walmart cakes are any different than any of the other stores cakes. The manager at the bakery counter at my local high end grocery store told me that she used to work at Sam's and that the cakes at Sam's are from the same supplier that this grocery store gets theirs from. Icing is the same too. Either way, they really are a different product all together than from what we make. But...if a cake is not a priority in your budget, then a custom cake is not what you should buy.

I had once had someone ask for a quote on a tiered cake, I quoted about 20% lower than I should have because I knew and liked her and it was a slow week. Her response was "Holy cow! I'm going to make it myself so I can start earning that kind of $." She then asked me to email her instructions on how to make a tiered cake with gum paste cutouts, lol.

Pricing for people you know is really hard at first, but after a while, undercharging will really get under your skin and you will feel resentful when you are doing a cake and missing out on time with your family, or when you deliver it and the person does not appreciate/understand all you put into it. Then, pricing fairly won't be so difficult anymore.
post #49 of 58
I am the worst at pricing also. Does anyone ask if they can call the customer back with a price after you know what they want? I am not to the point where I can just give a price on the spot. I have to sit there and enter it into my software. Do customers mind not getting the exact price when they first call about it?
post #50 of 58
Quote:
Originally Posted by robinmarie

I am the worst at pricing also. Does anyone ask if they can call the customer back with a price after you know what they want? I am not to the point where I can just give a price on the spot. I have to sit there and enter it into my software. Do customers mind not getting the exact price when they first call about it?



I am curious on this as well, as I am just starting and only have email inquires currently.
Started my business legally February 2012! Commercial kitchen and all!
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Started my business legally February 2012! Commercial kitchen and all!
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post #51 of 58
I don't get many people that get all cheap about the price of my cakes.... But if they do I offer them cupcakes since they are 'in thier budget' I've had noone decline a cake price yet. Luckily I have alot of friends of friends ordering and they all want to out do eachother.
I did have one person get a smaller cake with matching cupcakes.
post #52 of 58
Quote:
Originally Posted by dukeswalker

Quote:
Originally Posted by BizCoCos

I just read a review on walmart wedding cakes, the majority raved about the look, price and taste! OMG, another poster on that site criticized home bakers for charging so much when she knew for a fact that they used box mixes. with this type of reaction, many people can not win. I am a scratch baker and yes after reading on CC how great box mixes were , I tried a few. not my cup of tea. But, box mixes save you on some time-you don't have to measure the cups of flour, baking powder and so forth-but as they are doctored, it takes a lot more time then just opening a box! If you are on a budget go to wal mart, there is nothing wrong with that but please don't say that good custum cakes are the same as cotsco, wal mart and so forth.



I just spoke to a possible client who said she does not like grocery store cakes but loves Wal-Mart cakes. yeesh. I didn't really know what to say. I've tasted them - and honestly they are the grossest of the bunch.



People should then try to do it themselves. All you need is a recipe and a few eps of The Cake Boss or Ace of Cakes, right? LOL!

I am only right now trying to make a cake for my child's birthday. nothing too crazy and no fondant. The amount of "pre-work" (most on this site - LOL) is mind boggling. And I'll admit, I am a perfectionist. I know a girl who apparently sells her cakes to people. I think they are awful and would never even want to serve them to my family as the practice runs. Don't know what she charges, but I guess there are people buying them from her.

To each their own. The choice is theirs - do it yourself, buy the Wal-Mart cake, or shush up and pay what is asked. I know that isn't good for those of you trying to run a business, but from what I have been reading, the aggravation doesn't seem to be worth the business. And you are cutting yourself off at the knees in the long run.
post #53 of 58
Quote:
Originally Posted by robinmarie

I am the worst at pricing also. Does anyone ask if they can call the customer back with a price after you know what they want? I am not to the point where I can just give a price on the spot. I have to sit there and enter it into my software. Do customers mind not getting the exact price when they first call about it?


Most of our customer inquires are via email, but when people call in and I'm not comfortable giving an immediate price quote I will tell them our starting price (if that's already too high then it's not worth continuing the conversation) and say I will call them back or email them with a quote. This happens more often than you would think, since I don't do any baking or decorating I would ask my wife how much work the requested design would involve before I put together the quote.
post #54 of 58
I have had difficulty with the pricing issue also. I know the intricacies of the work I do and because I am a slow artist, I find it hard to charge for my time. I have appreciated all the threads on CC re pricing and have held firm to my charges. I am looking forward to the new Cake Boss for Mac that is in the works. I will certainly be the first to purchase it.
Fortunately, I am in the position to be able to barter services. I've painted murals and done custom embroidery on the barter system. A topper I just made was unaffordable by the bride. But we agreed upon a simpler design and in turn, her fiance, (a vineyard consultant), will prune my grapes and counsel me with the difficulties I've been having. In this case, it is a win-win. http://cakecentral.com/gallery/2270155/cake-topper-camo-elegance
I certainly wouldn't be able to operate a shop with this system, but in my circumstances, it works.

Jan
If you have knowledge, let others light their candles on it.

Never fear shadows. They simply mean there's a light shining somewhere nearby.
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If you have knowledge, let others light their candles on it.

Never fear shadows. They simply mean there's a light shining somewhere nearby.
Reply
post #55 of 58
Thank you Jason for your help!
post #56 of 58
Quote:
Originally Posted by kathie-d

The way I look at it...If nobody is complaining about your prices then they are definitely too low!



Hahaha, love this!! so true!!
post #57 of 58
I can totally relate even though I have been doing it for a few years now. It is a blessing and a curse to be in a state where I can legally work from my home kitchen. On the one hand, I don't have additional overhead costs, but on the other hand, it seems less professional and therefore people think my cakes should cost significantly less.

It is really hard to tell your friends your prices, because even with a discount it always a lot more than they were expecting to pay for a cake. People really have this feeling that cakes should not cost that much - after all, they're just flour and sugar and eggs, right?! icon_rolleyes.gif I always wonder to myself, Where did these people get their wedding cake from? Don't they remember those prices? Back when I got married and priced cakes in my area, they were $600-$1,000 and that was for a very basic,smallish cake more than TEN years ago. So I can't believe people balk at two hundred bucks for a two-tier bridal shower or anniversary cake.

And all this time, people are seeing all the fantastical things that can be done with cake and expecting to get that level of detail on a budget. icon_surprised.gif I recently had a client who thought that the quotes of $200-250 that she was getting were too high for a two-tier cake to serve 50 with an edible high-heeled shoe made out of gumpaste on top. I wish that shows like Cake Boss and Ace of Cakes actually showed what they charge for those cakes. When people see that those kind of cakes are $3,000 and up, things would be more in context.

I have started being absolutely unapologetic about my price to strangers, because I just don't want to bust my butt for little or no profit anymore. But with friends it is still hard, because you don't want your friends to think you are ripping them off, and they always give you this look like, "But you just work out of your kitchen!"
post #58 of 58
Oh, and I also make all of my cakes from scratch, and I make that part of my selling point. I use high quality ingredients and since they are scratch-made, I can customize them for flavor or to omit certain ingredients due to allergies, etc.

I NEVER hesitate to point out that store cakes are from industrail sized chemical laden mixes and so is their frosting. You want quality, you pay for it icon_biggrin.gif But If you truly don't mind getting a cake from Walmart, then I will very nicely and tactfully tell you that there is nothing wrong with that, but my cakes are not for you.
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