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am I charging to much?

post #1 of 12
Thread Starter 
I had a girl that I work with ask if I would make her wedding cake. She wanted a 4 tier cake covered in swiss dots and satin ribbon. She actually wanted me to do the exact one that is in Mich Turners Wedding Cakes book the Parisian Pearl cake. The only thing different was that she wanted the top tier 6" and the bottom 12", and different ribbon with ivory fondant and icing. I told her that the price would be around 300-350 depending on flavors and fillings. She later told me that she wanted the two middle tiers to be dummies. I didn't change my price because I felt like it was a decent price to begin with. A month goes by and she sends me an e-mail telling me that she went with someone else that was cheaper! Am I wrong to be bugged? Did I overcharge? I live in Utah and people are cheap here, I just didn't think that they were that cheap. I have called the local grocery stores and walmart, previous times and my prices seem to compare, the only difference is that I think I do better work than the grocery store and my cakes and fillings I know taste better. You can look at the cake on Mich Turners web site www.lvcc.co.uk
post #2 of 12
You qouted a price to her that you thought was fair. Don't worry over this. Your time is valuable and if she went with someone cheaper, she may get what she paid for. Cheaper isn't always better.
post #3 of 12
I wouldn't sweat it. Some people just aren't your customers and never will be. I personally am not the kind of person who would pay for a custom cake, so it's a good thing I learned how to do it myself icon_wink.gif
post #4 of 12
Only you can say if you charged too much or too little...if the price was more than a reasonable percentage over your cost (typically 20-30%) you charged too much. If the price was near or below your cost, you charged too little.
post #5 of 12
I don't know what your price per slice is...but the 12" feeds 96 by it's self. So let's say you charge $3 dollars a slice then that would have been $288 by it's self; an 10" feeds 60 & that's $180 That's & $468 And that's only half of way through....So in my opinion you under charged her. She will get what she paid for. And that's not the type of customer you want anyway. Don't beat yourself up about it
Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
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Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
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post #6 of 12
The list price for Mich Turner's Parisian Pearl cake is £1150.00 or US$1826.

Your $300-$350 quote is a steal ..
post #7 of 12
Quote:
Originally Posted by alissan

I have called the local grocery stores and walmart, previous times and my prices seem to compare, the only difference is that I think I do better work than the grocery store and my cakes and fillings I know taste better.



You can not compare your prices to grocery store prices. While it is cake, it is different products.

First post has some good information on how to figure your price, second has an example on why it is based on a lot of factors that are unique to you.

http://cakecentral.com/cake-de.....icing.html

http://cakecentral.com/cake-de.....43772.html

6in serves 12
8in serves 24
10in serves 38
12in serves 56

So according to this chart, http://www.wilton.com/cakes/making-cakes/baking-wedding-cake-2-inch-pans.cfm the cake would serve 130.

For me it would be 130 times at least $3 a serving, so the cake would be $390, so I no you did not charge too much. Even if she wanted the two layers as dummies I wouldn't have dropped the price much either.

She was looking for a cheap deal, and she apparently found it. Don't worry about it. Not everyone wants to pay high prices for a cake. It would have been nice if she had said my budget for the cake is XYZ, what can you make me in that range, but she also, other than asking about dummy cakes, didn't try to talk you into or guilt you into a cheaper price.
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post #8 of 12
@TexasSugar I use the Wilton chart for 4" tall cakes....It's very rare that (especially a wedding cake) is only 2" tall
Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
Reply
Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
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post #9 of 12
Yes, it is rare, however if you look at the Wilton chart it says 2 in high then underneath it says (2 layers) indicating that the cake is 4 in high.
post #10 of 12
Quote:
Originally Posted by platinumlady

@TexasSugar I use the Wilton chart for 4" tall cakes....It's very rare that (especially a wedding cake) is only 2" tall



The chart I linked before is for 4in tall cakes.

As it says on the chart...

"Serving amounts are based on wedding-sized portions of approximately 1 x 2 in. Cakes from 3 to 6 in. high, baked in the same size pan, would yield the same number of servings because they follow the same pattern of cutting. Cakes shorter than 3 in. would yield half the number of servings indicated for that pan."
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post #11 of 12
@Texas Sugar I do apologize! I was incorrect. I was looking @ it just now for pricing & it said 4" but in my mind I doubled it when I put it on spread sheet.

So again I do apologize
Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
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Even a fool, when he holdeth his peace, is counted wise: and he that shutteth his lips is esteemed a man of understanding. Proverbs 17:28
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post #12 of 12
No problem. icon_smile.gif
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