Originally Posted by scp1127
Our customers are allowed... actually it is their right... to voice or post their opinion of our products. Those of you who don't like it had better figure out a way to cope with it very quickly. The social network is here to stay and growing stronger daily.
So it's ok to look on amazon, Best Buy, or Consumer Reports to help make a buying decision based on other people's experiences, but how dare someone not like your cake?
Most of the celebration cakes I have had in my life have either been dry, taste of chemicals, or just plain not worth the calories. I haven't had it happen, but someone eventually will not like my cake. I will endeavor to win that person's approval when it happens, but I will not be mad at the customer. I will take the criticism seriously. It may be just that one person, but offering an alternate flavor to win approval is just good business. I have stopped posting marketing advice because I am usually bombarded about how I'm wrong. So I just read, shake my head, and move on. And many of you post that if it's not the person who pays, disregard and ignore the person. What makes a guest or MOB any less lethal to your business? If I was ignored, I'd get louder... to my acquaintances. Good business practices carry across industry lines. There are no baking rules of PR.
It wasn't that someone didn't like her cake. I believe the OP said a friend of a friend of the OP's was going to order a cake from her, but someone who had never even tasted one of her cakes, turned her nose up and said "ugh, she uses a box mix!" and would take her business to another bakery who who she
said baked from scratch. And now her potential customer is terrified that her cakes might not be any good...yet she's never tasted them to find out for herself!
Now, should she all of a sudden abandon her previously successful recipe to cater to an individual who is basing her decision on another individual's tacky comment...someone who also
has never tried her cake? I think not.
A person's recipes are their own. Instead of worrying about promoting ingredients, how you bake, and telling everyone every minute detail of your baking process, why not just say you make 'delicious cake for special occasions'. That's really all anyone wants--delicious cake--box or scratch.
And as far as social media reviews, I take most of those with a BIG grain of salt and make my decisions based on my own experiences. A business that is doing well, will have just as many...if not MORE positive reviews. So who do you believe?
If you run a business trying to please everyone, you'll please no one.