I contacted General Mills and received this response..."Thank you for contacting us concerning Betty Crocker SuperMoist chocolate fudge cake mix. We appreciate the opportunity to address this matter.
As of July 2011, this is a new change that has been made to make the product more affordable for consumers.
We know that affordability is important to our consumers and that great taste is even more important. This innovation bakes virtually the same size cake in the same 9x13 pan, while continuing to deliver great taste, high quality, and real value. Betty Crocker created this category and we are committed to ensuring it remains affordable for consumers."
Of course, I'll continue to buy Betty Crocker mixes since I like them but, I wanted to make the rest of you aware of the change in case you use them too.
BTW all Betty Crocker Cake mixes have been changed - not just Chocolate Fudge. You may not see it in your store until the new inventory is brought in.