I live in a small beach town, in Florida. I am always shocked, my customers do not even blink at the cost of a cupcake. However, if they were bakers, they probably wouldn't be in here. We are very small and keep 5 7 seven flavors each day. A cupcake rarely sits in my case for more than 2 days.... we actually struggle keeping up with the demand.
We charge $1.99 for a regular cupcake and $2.99 for a specialty cupcake, such as a filled cupcake or a specialty frosting such as peanut butter chocolate ganache.
We do not give discounts for volume. Most who even ask are looking at buying a dozen, maybe two. My brides, who purchase 50 - 150, are just looking at the bottom line and a cupcake is a deal when compared to a wedding cake slice. Good Luck!