Originally Posted by jason_kraft
What does the franchise offer, and what would it cost you to develop similar capabilities?
The franchise requires only an $8-12K investment plus 4% royalty fees. It's my responsibility to pay the rental/lease fees. However, they help me find a space with the correct specifications. (It's a small space, 800 -1000 square feet.) They will do the marketing, advertising campaigns and set certain specials and deals to drive people to the company.
It is primarily bake and delivery. While the franchisee is required to use the parent company's recipes and ingredients and certain designs that are being advertised, the sky is the limit as far as my decorative creativity goes. Meaning I can make a cake as tall or as wide and decorate them how I want with the exception of porn cakes. (They are not allowed, but that wouldn't affect me.)
I can choose from a small list of moderately priced suppliers or buy direct from the franchisor.
Can't think of anything else. Feel free to ask away.