On my site, it has the longest name... Chocolate Guiness Stout Cupcakes with Jameson Ganache and Bailey's Buttercream.
I choose not to use the real name, but that is how it is referenced. The drink is popular, but so is a kamikaze... siucide bomber killing a group of people. That is not going to change. We can just choose not to use it.
In the OP's defence, when I was getting recipes together to create my own recipe, I searched "Irish Car Bomb cupcakes". My million mile name would probably yield no results. If she did not reference it the way she did, I would probably skipped the question. If I named my cupcake "Irish Car Bomb", the name recognition would definitely bring more sales because the general public that drinks alcohol... and the most likely people to order that cupcake... would see the connection.
When referencing on the internet, the searches do not recognize "polite" or "politically correct". You must type in exactly what you are looking for.
Steffla, I have several cupcakes that will appeal to men as a novelty. The Absinthe recipe is one of them. Because it was banned in the US until recently, and is still monitored for its hallucinogenic effects, it creates the idea of it being taboo. Of all of my alcoholic offerings, this one is the most challenging. I create the syrup by going through the Absinthe ritual, spoon, sugar cube, flames and all. The problem is that it has a overwhelming licorice taste. And even though it is not as potent as the original, it will still make your lips numb. It makes for a good description, but I have to make it taste good too. I use top shelf alcohol in about 40% of the baked goods I offer. It takes the taste to a whole new level and the recipes get rave reviews. Also, it makes my cakes hard to copy and it sets mine apart. The customer can't actually taste the alcohol, but it is different. Last night I added Makers Mark to my pastry cream. It just took the flat, one-dimensional flavor, and strengthened the original flavor. If you want any suggestions, I will be happy to share.