Starbucks buys their supplies at wholesale prices that we do not buy as home based cake decorators. So comparing with Starbucks is not the wisest idea
After seeing what the market can bear - and you may not have much to compare it to! - really take a critical look at how much time you spend. When customers ask how much I charge for cake pops, my stock answer is that they range from $27/dozen to $60+/dozen depending on the design and complexity. $27/dozen are my "one-step" pops - one chocolate dip, sprinkled or not with any number of colors since it doesn't add time. Adding a swirl (my most popular pops) makes it $33/dozen, since the extra swirl and sprinkling takes more time and frequently a different color chocolate. I make a lot of custom pops (babies, monkeys, halloween eyeballs, bride/groom pops, etc.) and these are custom-priced. The Spongebob pops I did recently were priced at $60/dozen. Bride/Groom packaged favor with 2 pops is priced at $12 each favor. Material costs aren't negligible, but they pale in comparison to your time investment when it comes to pricing.
Many potential customers feel like it's too much to pay, but there are many out there - and they WILL find you - who will pay for the special custom touch you give it. If they compare it to Starbuck's prices, I invite them to get their pops there, and tell them that WalMart also has frozen cake pops in the dessert section even cheaper. I have never had anyone complain after purchasing that it just wasn't worth it!!
Hope this helps.
We sell our cake pops for $2.25 - 2.75. My husband took one bite of the cake pops at Starbucks and spit it out and in our area they are $1.50 ea not $1.25. That's a lot of money for garbage. My 3 year old granddaughter won't even eat one.
I feel like cake pops are something that people refuse to pay for. They think that since they are small in comparison to a cake or cupcake that they should be cheaper. NOT the case. They are a much bigger pain in the butt and take me a lot more time to make. They also cost more since you add in the coating chocolate on top of the homemade frosting and cake. I have people willing to pay more for a plain frosted cupcake than the nicely decorated cake pops. I start out at $1.50 per pop and go up from there depending on what other things need added to them like edible flowers etc.
As far as a bulk discount... I usually will charge about the same. Sometimes I might give a little discount if it's a fairly simple order and won't take much to make more. I only discount per pop though not the whole order. This way I can bring in a little extra with something I am already making. I also don't allow multiple flavors and designs for only 1 dozen pops and I won't do anything smaller than 1 dozen. I personally think small batches of cake pops are pain. I feel like the time and the effort to not only bake and cool but all the other shaping and decorating that goes with them is so time consuming to not make a great profit.
People are always surprised when I quote them $2-$2.50 per cake pop. I try to give people a total price now for the whole order. When people ask me why they are so much I explain to them it's as much work if not more then making a custom cake. A custom cake can easily run $5+ for a slice so a cake pop that's $2 is a bargain!
I think it's important to be willing to say "no" to potential customers. It's not worth our time to take those orders for many reasons:
1. We work longer hours for less pay
2. We drag the market down
3. We drag ourselves down by selling ourselves short.
My pops are priced from $2.25 to $5+ per pop depending on complexity. It used to be about half the people who inquired about cake pops said "no thanks" when they heard the prices. But I stuck to my guns, and that percentage is going down, probably about 25% don't order because of price now. It helps that I have a pricing page on my website now (www.sensationalcakesandmore.com/pricing) so by the time they call, they already had a chance to get over the sticker shock. This helps me to NOT waste as much time on people who do not want to pay premium prices for my premium products - and helps THEM not waste as much time too, so I think it works out!
I live on the southeast side of Cleveland, not a mecca for high-priced goods... but there are enough folks who have excellent taste AND the necessary funds that it's working out for me.