Hi, is it okay to ask for someone's budget? I feel it is kind of tacky, but I hate to waste my time and their's if we are simply too far apart. I had a lady contact me for 50 cupcakes for 30 people. I told her I sell by the dozen and if they were having other food I thought 3 dozen would be enough. She messaged me back saying she wants 4 dozen filled. 1 white with IMBC, 1 chocolate with whipped chocolate ganache, 1 strawberry and 1 red velvet both with cream cheese frosting. I bake from scratch as a cottage baker (which people in my area think that I should be cheaper because of this). I charge $1.50/basic cupcake with American buttercream or Hershy's chocolate frosting (on the back of the cocoa container). I charge .25/cupcake for filling and .24/cupcake for all other frostings. Should i charge extra for the Italian buttercream? Do you think this is too much? I live in a small town in Ms., but only sell to other AF people on the base. These prices reflect my cake prices/Wilton party size serving.
Asking for a customer's budget is fine, and should be done as early as possible to avoid wasted time.
Regarding pricing, be sure to account for your ingredients, labor, overhead, and profit margin. Check out the Pricing Formula link in my signature below for more info.