I have both the Wilton gel colors, pink and rose. If you use a lot of the pink, it will get very bright. If you use a lot of the rose color, it just gets a deeper rose color, so in my opinon, it's not a hot pink. The Wilton pink got really bright for me, what I would consider a "hot pink".
I got the hot pink color the cake is the lingerie cake in my phtos but I used electric pink, wilton rose and I added super red until I got that deep pink color you have to add the red a little at a time but it worked great for me!!!
But seek ye first the Kingdom of God and His righteousness and all these things shall be added unto you. Matthew 6:33