Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › What is the average price of the cakes you sell???
New Posts  All Forums:Forum Nav:

What is the average price of the cakes you sell???

post #1 of 70
Thread Starter 
REALLY trying to get new clients... and it's just going SO slow. I can't seem to find anyone who's willing to spend money on a cake! Whenever someone calls and I ask what their budget is they're like... $50.. WHAT!?

So, can you all tell me what the price of the average cake is? Do you typically sell cakes in the $50-$100 range? $100-$200 ?

Thanks!
post #2 of 70
I assume you're talking birthday type cakes and not wedding cakes?

The question is difficult because there are so many factors. The first question should be what is the avg number of servings in our (non-wedding?) cakes? Because most of us price per serving. The avg cost of the cost isnt' good information if the size of the cake is unknown.

BC or fondant? Does the price include gumpaste work or not? What about RI tiaras 'n such? Layered or single sheets? Torted? Filled?

$50 for a cake that serves 100? Great deal!
$50 for a cake that serves 10? Wow, expensive!

It might be better to know avg price per serving and avg servings per cake sold. A flat avg price .... just too many variables.

As part of educating the client, though, an idea would be to reply to their "$50 budget" with something like, "Oh, you're looking for a smaller, simple cake, then. No problem! What I can do for $50 is a 2-layer round 8" that serves 20 with plain BC and a few BC roses." icon_wink.gif
post #3 of 70
Well, I shopped around at the local grocery stores and are somewhat similar to their prices b/c people don't think about quality of cake...just prices.

I charge $40 for a full sheet. If I have to buy different decorations for the cake...$45.

Half sheet is $20.



Wedding cakes....$1.00/slice.
Practice makes PERFECT!
Reply
Practice makes PERFECT!
Reply
post #4 of 70
weber, when you say "full sheet", are you referring to a 18x24 that serves 108? That's 37 cents a serving. icon_eek.gif

25 years ago, I sold wedding cake for $1/serving. icon_eek.gif
post #5 of 70
I don't sell cakes, but when I was pricing my wedding cake most of the prices were from $2.65-almost $4.00/serving...and that was with minimal decorations.
post #6 of 70
I put two 11x15 cakes for a full sheet. What would that be: 15x22 right?
Practice makes PERFECT!
Reply
Practice makes PERFECT!
Reply
post #7 of 70
I have a per slice price for my celebration cakes and a higher per slice price for my wedding cakes because the wedding cakes are bigger, more elaborate and take longer to do. You don't have to stack a birthday cake! icon_rolleyes.gif
To find "THE RECIPE LINKS ARE HERE" thread, click on "Forums", then "Recipes" and it's the first sticky. Latest updates are on (the bottom of) page 10 here: http://cakecentral.com/cake-decorating-ftopic-625803-135.html
Reply
To find "THE RECIPE LINKS ARE HERE" thread, click on "Forums", then "Recipes" and it's the first sticky. Latest updates are on (the bottom of) page 10 here: http://cakecentral.com/cake-decorating-ftopic-625803-135.html
Reply
post #8 of 70
We sell mostly birthday cakes, our base prices range from $40 (8" round) to $108 (for a 2 layer half sheet). Our sales are roughly bimodal with clusters around $50 and $120.
post #9 of 70
Quote:
Originally Posted by weberm05

Well, I shopped around at the local grocery stores and are somewhat similar to their prices b/c people don't think about quality of cake...just prices.


You are likely attracting this specific type of price-sensitive customer due to your low prices. You could probably increase your prices by 400% and end up experiencing less than a 75% drop in sales...you would need to rebuild your customer base since you would be pretty much starting from scratch, but you would end up doing less work for more money.

With your current price structure I would be very surprised if you end up paying yourself more than minimum wage.
post #10 of 70
I live in a very depressed area. I'm lucky someone will pay $40
Practice makes PERFECT!
Reply
Practice makes PERFECT!
Reply
post #11 of 70
Quote:
Originally Posted by weberm05

I put two 11x15 cakes for a full sheet. What would that be: 15x22 right?



Not a full sheet cake. Two 1/3 sheets don't equal a full.
post #12 of 70
I dont base my celebration cakes based on per serving..I base it on time. If someone orders a simple round cake, with just icing, and some edging and maybe happy birthday kiddo, it would run 40 dollars for a 8 inch cake.
If they gum paste figurines of Kiddo growing up and flowers climbing up the sides that we have to make, and fancy swirls all around the Happy Birthday Kiddo, then the cake maybe 100 dollars for an 8 inch cake.
Gotta have more cowbell!
Reply
Gotta have more cowbell!
Reply
post #13 of 70
Thread Starter 
Quote:
Originally Posted by jasonkraft

Quote:
Originally Posted by weberm05

Well, I shopped around at the local grocery stores and are somewhat similar to their prices b/c people don't think about quality of cake...just prices.


You are likely attracting this specific type of price-sensitive customer due to your low prices. You could probably increase your prices by 400% and end up experiencing less than a 75% drop in sales...you would need to rebuild your customer base since you would be pretty much starting from scratch, but you would end up doing less work for more money.

With your current price structure I would be very surprised if you end up paying yourself more than minimum wage.



I feel if i did this.. I wouldn't get ANY clients.. I love doing stacked fondant and 3d cakes... but I can't seem to find anyone willing to spend the money on these type of cakes.
post #14 of 70
Cakiemommy...your two cakes in your portfolio look nice.... it really depends on where you life but maybe you just haven't found your target customer base yet. There will be a rich group of folks that want cakes, and once you nab one or two of them (and if your cakes taste amazing too) they will tell their friends and you will be on your way. Word of mouth will be your best friend. And a nice website will be your second best friend (and gives the word of mouth somewhere to view your work).

$1/serving is way too low for any area though....it would be better for you to donate your cakes to sick children or firehouses or something, than to allow your customers to rip you off that badly. Have you calculated your profit?

I live in a big city area so I'm very fortunate to be able to charge higher prices for my work. Also I have millions of people around this area so out of that its pretty easy to get 2-3 orders per week (don't want more than that). But even here...it did take me several years to get my name out and build up a customer base and also a local reputation. I've lived here 8 years and licensed for 2 years and its been a process to get my name out and find out what works and what doesn't work (as far as advertising or whatever).

I say all that to say...once you find your "niche" it will go better...
post #15 of 70
Quote:
Originally Posted by CWR41

Quote:
Originally Posted by weberm05

I put two 11x15 cakes for a full sheet. What would that be: 15x22 right?



Not a full sheet cake. Two 1/3 sheets don't equal a full.




I was always under the impression that was a full sheet, b/c at the place I buy by boxes.....they are marked full sheet and 15 x 22 is the largest it will fit in the box
Practice makes PERFECT!
Reply
Practice makes PERFECT!
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Cake Decorating Business
Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › What is the average price of the cakes you sell???