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Super Market cake buyers kill me!!!

post #1 of 79
Thread Starter 
Hi Cakers!!

I just wanted to rant for a minute.

I made a couple cakes this past weekend. At both parties I had someone ask me how much would I sell one of my cakes for. Well, I told them that right now I cannot sell them because I do not have my own separate kitchen. However, I did tell them that when I get to that point to sell, these cakes would run anywhere from $60.00 - $70.00 each.

OMG!! You would have thought I told something horrifying by their expressions. BOTH of them said something along the lines about not paying any more than 25.00 for a cake?

Are you kidding me!!!! It cost me about 20-25 dollars just to make it. Someone else at one of the parties said jokingly Oh I saw that same cake at Wal-mart. Yea Right I thought to myself.

I am posting the two cakes. Do you think that the 60-70 dollar range is way off? I live in Metro Atlanta. Someday I do plan on starting to sell cakes. I figured that the $2.50 range per serving was reasonable. Both cakes are 10 WASC cakes. One had Bavarian cream filling.

http://www.cakecentral.com/cake-photo_1789424.html
http://www.cakecentral.com/cake-photo_1789413.html


Sorry for the rant!

Michael
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post #2 of 79
First of all your work is flawless.

I honestly have begun to think most people cannot discern between a well made cake and a piece of crapola grocery store cake. Honestly--I really don't think they can. I've seen people ooohhh and ahhhh over the crappiest crapola cake and I stand there and look at how poorly it's decorated, cake showing through, plastic figures on it---need I go on?

Apparently it takes a special person to appreciate a truly well made cake. Long ago I started using the term "Wal-Mart Mentality" I define that as being that "it's gotta be the cheapest for me to buy it".

I've been to functions a WM cake is served and people toss cake in the trash with just a bite or two taken out of it and think nothing of it.

I've been to functions where one of my cakes has been served and they're licking the plate clean and going back to see if there is more.

If they want to talk about expensive, they should take a look at what they're throwing away.

Chin up, it's not personal, it's not a slam or an insult, it's pure ignorance.
When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, "I used everything you gave me". Erma Bombeck
~~~
If God is for us, who can be against us?
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When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, "I used everything you gave me". Erma Bombeck
~~~
If God is for us, who can be against us?
Reply
post #3 of 79
Thread Starter 
Quote:
Originally Posted by kansaslaura

First of all your work is flawless.

I honestly have begun to think most people cannot discern between a well made cake and a piece of crapola grocery store cake. Honestly--I really don't think they can. I've seen people ooohhh and ahhhh over the crappiest crapola cake and I stand there and look at how poorly it's decorated, cake showing through, plastic figures on it---need I go on?

Apparently it takes a special person to appreciate a truly well made cake. Long ago I started using the term "Wal-Mart Mentality" I define that as being that "it's gotta be the cheapest for me to buy it".

I've been to functions a WM cake is served and people toss cake in the trash with just a bite or two taken out of it and think nothing of it.

I've been to functions where one of my cakes has been served and they're licking the plate clean and going back to see if there is more.

If they want to talk about expensive, they should take a look at what they're throwing away.

Chin up, it's not personal, it's not a slam or an insult, it's pure ignorance.



Well Said!! I appreciate the kind words!

Michael
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post #4 of 79
If they can find one of those cakes for $25 they are getting one heck of a deal!!! 10" round serves 38 (industry 1x2x4) x $2.50/serving = $95 plus I would charge for the edible image on top of that price (I don't have my own printer for them). Even for $60-$70, they are still getting a deal. No worries...your cakes are beautiful...you just need to find the right client that understands you get what you pay for! icon_biggrin.gif
post #5 of 79
NO WAY!! you put too much work into those cake's for them to be sold so cheap. $25 !?? NO WAY!
post #6 of 79
Don't be discouraged or think badly of anyone else. You're cakes are great and you're pricing seems to be right on. Your images are so perfect that people may be comparing them to store bought plastic peices and not considering the fact that they are hand made and edible (I assume).
Hang in there. I have learned quickly that there are those more than willing to pay for excellent custom cakes, and there are those who never will see the point- 'It's just going to get eaten' attitude.
Just build your client list from the first group- and they're out there, and you'll be very successful.
post #7 of 79
Don't let those crack-heads bother you. Your work is great. I was recently at a wedding where they had bought a cheap cake and you could tell. I was embarassed for them.
They say great minds think alike, but fools seldom differ.
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They say great minds think alike, but fools seldom differ.
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post #8 of 79
Thread Starter 
Quote:
Originally Posted by Maurita

Don't be discouraged or think badly of anyone else. You're cakes are great and you're pricing seems to be right on. Your images are so perfect that people may be comparing them to store bought plastic peices and not considering the fact that they are hand made and edible (I assume).
Hang in there. I have learned quickly that there are those more than willing to pay for excellent custom cakes, and there are those who never will see the point- 'It's just going to get eaten' attitude.
Just build your client list from the first group- and they're out there, and you'll be very successful.



Thank you! Yes, the images are edible. I have a edible printer. Love it!!
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post #9 of 79
No doubt about it, your cakes are gorgeous! I sometimes think the el-cheapo mentality of so many folks comes from the fact that anyone can easily pick up a cake mix and can of frosting off a grocery store shelf and bake/frost a cake themselves. I really wonder if they figure since that since it's so easy for them to dump something into a 9x13 pan and frost the top (hump included!), why should they pay a lot for someone else to "do the same thing?" Cake muggles indeed!

Add to that the fact that grocery store bakeries that charge so little for their cakes, and I think you get the mentality cemented in place for so many people.

I agree with the other posters - you need to find the clientele that understands the value of your artistry, and let the others enjoy their purple and orange shells!
post #10 of 79
Thread Starter 
Quote:
Originally Posted by mrswendel

If they can find one of those cakes for $25 they are getting one heck of a deal!!! 10" round serves 38 (industry 1x2x4) x $2.50/serving = $95 plus I would charge for the edible image on top of that price (I don't have my own printer for them). Even for $60-$70, they are still getting a deal. No worries...your cakes are beautiful...you just need to find the right client that understands you get what you pay for! icon_biggrin.gif



mrswendell....

I appreciate the feedback. I thought 10" cakes serve 28 people? Where did you find 38 servings?

Thanks
=)
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post #11 of 79
Quote:
Originally Posted by Mikel79

Hi Cakers!!

I just wanted to rant for a minute.

I made a couple cakes this past weekend. At both parties I had someone ask me how much would I sell one of my cakes for. Well, I told them that right now I cannot sell them because I do not have my own separate kitchen. However, I did tell them that when I get to that point to sell, these cakes would run anywhere from $60.00 - $70.00 each.

OMG!! You would have thought I told something horrifying by their expressions. BOTH of them said something along the lines about not paying any more than 25.00 for a cake?

Are you kidding me!!!! It cost me about 20-25 dollars just to make it. Someone else at one of the parties said jokingly Oh I saw that same cake at Wal-mart. ...in other words they can't afford you thumbs_up.gif
Next time someone says that out loud to you - just turn (with happy smile on face) and say ..."i understand, you just wish you could afford me oneday"...show another happy smile - excuse yourself from said person, turn on left heel and walk away with head held high. thumbs_up.gif
Some people think that by putting you and your creations down - it actually hides their ignorance - but it doesn't - and don't let it.

Just looked at those two links - beautiful sharp work - if you are capable of that gorgeous work then you are capable of stopping their poor excuse of a comment in their tracks - thumbs_up.gificon_smile.gif
- the Yea Right I thought to myself.

I am posting the two cakes. Do you think that the 60-70 dollar range is way off? LOL - i live in Australia and even with the dollar convertion you would be paying 100.00+ for each if those - truely.

If your really wish to go into business one day - then you have to stand up for your cakes - and don't allow others to compare you and your work to some cheap store bought knock off - stand tall and show your pride - it might take a bit of gumpton - but if you believe in yourself - you are half way there -
Wishing you a successful future - icon_smile.gif

Bluehue.


I live in Metro Atlanta. Someday I do plan on starting to sell cakes. I figured that the $2.50 range per serving was reasonable. Both cakes are 10 WASC cakes. One had Bavarian cream filling.

http://www.cakecentral.com/cake-photo_1789424.html
http://www.cakecentral.com/cake-photo_1789413.html


Sorry for the rant!...
Don't be - Better telling it here than getting high blood pressure. icon_wink.gif

Michael
post #12 of 79
Michael,
Your cakes are so detailed and flawless that they are certainly worth every penny that you may someday charge for them.

Back in early summer, the local community ed teacher asked me to do a basic cake class for her. I had six women and one teenager. When I asked them why they were interested in learning, one said, "because I'm tired of paying $25 or $30 for a cake; that's ridiculous!" My response was, "When you find out how much work, time, and ingredients actually go into a cake, you might be glad to find someone who'll make you one for that price."
By the end of the two-hour class, she was singing a different tune. Just imagine if she actually had to make the cake, the buttercream, buy the fondant, etc!
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
See. There is no "Someday"!
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Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
See. There is no "Someday"!
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post #13 of 79
Thread Starter 
bluehue....

thumbs_up.gif
icon_biggrin.gif

Thank you!!!

You are right about having to start saying something! Next time I don't think I will keep my mouth closed. Say it with a smile!!!

Thanks,
Michael
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post #14 of 79
I use the Wilton chart (although there are others out there). According to it, 10" round gives you 28 party servings (1.5x2x4) or 38 wedding servings (1x2x4).
post #15 of 79
Thread Starter 
Quote:
Originally Posted by mrswendel

I use the Wilton chart (although there are others out there). According to it, 10" round gives you 28 party servings (1.5x2x4) or 38 wedding servings (1x2x4).



Gotcha!

Thanks thumbs_up.gif
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