Ok - so I had a melt down about pricing last night & prterrell came to the rescue. There are so many shapes, sizes, and designs it's easy to get turned around.
Prterrell explained the $1 per inch charge plus the upcharge for intricate decoration. It helped me to know what was considered a simple design. As prterrell explained - a cookie flooded/covered with 1 color and then piping that amounts to no more than a couple seconds for details.
That sounded like it made sense to me. So, according to these guides, if this cookie is 3 inches, it would be $3.00. Assuming your details didn't take much time to add on, a decorator would call it a simple design and not charge for extensive detailing.
That being said, people charge all kinds of things for these cookies. Check online AND...the big one is, check locally. Even if you price yourself at the top of the local market, assuming that's your target, just stick to your guns if you feel your worth it. I am new too at it. I have sent out a few quotes that would be considered low & haven't heard anything back. I'm just assuming I have not tapped into the people who will buy them. I gotta take samples to different places.
Collect some info & trust your gut.
It's a nightmare if you don't. I definitely would pay $1.50. Knowing these are homemade I could see paying $2.50 with out feeling bad. Maybe a bit more, if I had money in the budget. Keep in mind, our local grocery store charges $1.40 for gross cut outs.