I always loved getting the brides at tastings who would comment how much they "love a good scratch cake!" Then they'd be confused when I'd say, "Great! But what do you think of THIS cake?"
Many of you have heard my story of my sister's infatuation with Applebee's "homemade chicken tortilla soup" .... until I brought her a frozen pack of it, handed it to her and said "Here ... this came on my GFS truck order for you this week."
Had one bride complain that she was a guest at a wedding "...and the caterer used canned or frozen corn!!!" I looked at her and said, "Well none of us grow our own, so what were you expecting?" Did she really think caterers bought corn on the cob and shucked/husked enough to feed 150 people?
Sometimes their "expectation" is not reality.
So most of those that "expect" scratch wouldn't know it if it hit their windshield.
And listen gang ... for the record, I am not saying that ALL restaurants or ALL pizza places use prepared foods. I just love having a nice chuckle when I observe people swooning over the "made from scratch" meal they're eating and I know for a fact where the food came from. We took friends to our favorite place for a casual dinner and they loved the bbq ribs. She asked "wonder how long it takes them to cook these to get them so tender?" I said, "About 30 minutes in the oven, after they take them out of the freezer. They order them from the same place that I buy mine."