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Price Shock!!! - Page 3

post #31 of 68
If people in your area think your cakes are expensive, they should check out the Perfect Ending Present Cake in the Williams-Sonoma catalog for some perspective. It's a square cake - 5" x 5" x 6" - that feeds 8-10 people and the price is $89.95 (not including shipping)! Sorry, but $8.95 - $11.25 a slice for a cake that's cranked out in bulk and ships frozen is a little crazy.

I'll pay your price for a custom made cake any day! icon_biggrin.gif
"Mmmmmmmmm donuts." - Homer Simpson
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"Mmmmmmmmm donuts." - Homer Simpson
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post #32 of 68
I agree with everything that's been said, but I want to add something. You need to add VALUE in ways that the customer will appreciate. My cakes start at $5 per slice, which is on the high side around here. But I lead them to it, and educate them.

I am a scratch baker, I even make my own vanilla. My rum filling is made with Bacardi's, my lemon cakes are flavored with real lemons so there's no chamical aftertaste, I use real vanilla beans in my vanilla cakes, so you can see the little seeds like in premium ice creams...etc. etc. I go through the multiple icing steps, the custom design process, my education and experience, magazine placements, and competition wins.

By the time I am done, they think $5 per slice is very reasonable! I work less and earn more. HTH
post #33 of 68
Oh my..I had to take a second look at your name..I thought it said Maturbater... icon_redface.gificon_redface.gificon_redface.gif

I need a coffee!! thumbs_up.gif

Busy Bakin Kakes For Kids!!!

Mom to Mitchell 13 yrs and Delaney 11 yrs

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Busy Bakin Kakes For Kids!!!

Mom to Mitchell 13 yrs and Delaney 11 yrs

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post #34 of 68
Quote:
Originally Posted by Kiddiekakes

Oh my..I had to take a second look at your name..I thought it said Maturbater... icon_redface.gificon_redface.gificon_redface.gif



LOL - I did the same thing!! icon_lol.gificon_lol.gificon_lol.gif
"Mmmmmmmmm donuts." - Homer Simpson
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"Mmmmmmmmm donuts." - Homer Simpson
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post #35 of 68
jopalis, I agree it can depend on the size of your slices. I recently upped my prices but I feel o.k. about it because I offer a REALLY LARGE slice of cake per serving compared to some that might use the Wilton wedding chart or party chart.

For example:
Wilton Wedding Chart 10" cake serves 38 (1x2x4 slices)
Witon Party Chart 10" cake serves 28 (11/2x2x4 slices)

The chart I have switched to (I don't remember where I got it or the name of the chart) has...

a 10" cake that serves 21 pieces or (2x2x4 slices) [b]I use this one for wedding cake pricing. icon_biggrin.gif
OR a 10" cake that can be cut to serve 13 (2x3x4 slices) I'm thinking about using this one for party cake pricing. icon_biggrin.gif

I really like big pieces of cake icon_biggrin.gif (especially if I ever want to compare them to resturant slices of cake).

Thats just me. I think I like it a lot better that way.

When I drop off a cake that costs 450.00 I wouldn't mind them saying well thats a lot of money but this is beautiful, really LARGE cake! icon_biggrin.gif
...talk about your childhood wishes, you can even eat the dishes!
"Come inside", said the bird to the mouse. I'll show you what there is in a treathouse.
(licensed and inspected home kitchen)
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...talk about your childhood wishes, you can even eat the dishes!
"Come inside", said the bird to the mouse. I'll show you what there is in a treathouse.
(licensed and inspected home kitchen)
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post #36 of 68
Yeah, I'm with cocobean on the size of servings. I like cake and when I eat cake, I want a good sized slice. I end up making more than the Wilton chart too.
post #37 of 68
My prices are my prices.

I have the most expensive cakes in town, and I like it that way. I've had people scream at me and cuss me out when I quote a price at them, and I've also had people not react at all, except for pulling out their wallet.

Me, I'd rather make one cake for $200 than 10 cakes for $20 each.
post #38 of 68
A few months ago, before I really started charging for cakes, I made an Indiana Jones cake for my/husband's nephew. Everyone loved the cake and there was a conversation about what I should charge. After someone else said they would expect to pay $50 for the cake, my sister'n'law (who's son it was for) said she wouldn't pay more than $40 for the cake I had $35.00 in! (I made the cake for free btw!)

But, I guess making cakes for family is somewhat of a different subject!!!!
post #39 of 68
A mi me pasa algo parecido con los precios...cuando estoy haciendo el presupuesto de un pastel, creo que es mucho (probablemente yo no gastaria tanto en un pastel, afortunadamente yo no soy mi mercado), pero una vez que estoy haciendo el fondant, horneando, enbetunando y decorando...vuelvo a pensar en el precio y entonces creo que es poco, jeje...

Como alguien de arriba menciono, lo que hacemos es un arte, y hay que cobrarlo como tal.
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Something similar happens to me every time I am doing a cake budget, i think it´s too much (I probably wouldn´t expend so much in a cake, but fortunatly i´m not my target market), but once i start doing the fodant, baking, and decorating...I think over and the price looks very low, jaja.

Like someone here told, what we do is art, and it has to be charge like that
post #40 of 68
I'll make a cake for family super cheap if I'm getting a cut on a service they offer in their respective professional occupation. icon_smile.gif
post #41 of 68
You are not marketing to the right clients, that's why you're getting this sticker shock. One you decide who your market is, you have to focus your business efforts in that area.

Walmart shoppers would never go to Nordstrom's.
post #42 of 68
Colette Peters quote. "People balk at the lowest prices." And it is soo true. You could charge $1 a slice and some people would still remind you that flour, sugar, eggs doesn't cost that much.

Stick to your guns. It's no fun working for next to nothing.
The life so short, the craft so long to learn...(Chaucer)
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The life so short, the craft so long to learn...(Chaucer)
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post #43 of 68
Anyone else think the OP's screen name is hilarious? icon_lol.gif
post #44 of 68
Me.


I've been wondering when the churchy types would start getting their panties all up in a twist.
post #45 of 68
I can say it must be the tight wades of Ohio.
I Also am in ohio. I had these people call me wanting a sculpted cake for about 25 people and say Thats only like $20 bucks right? When I tell them The price they yell at me.
I tell them they pay 4.95 for a desert at a restaurant. look at what it would cost to serve there party from from a menu. then They relize im not as bad as they think.
cotton candy smiles ice cream dreams and cake always makes you happy!
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cotton candy smiles ice cream dreams and cake always makes you happy!
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