I think AppleGum is more right than she knows.
I mean for real .... does anyone who has spent any time on this site at all REALLY think twenty bucks is "enough" for a cake like this?
I'm frustrated with folks who think the only expense they have is the cost of the flour, sugar and eggs. They spend $8 at the store, they get $20 for the cake and they THINK they've made $12. If that's your thinking, then stop pretending you run a business. Because you're nowhere near close.
I'm frustrated with the "They only pay Walmart prices around here." Really? REALLY? Your walmart makes cakes like this? Your "customer" can stand there and actually tell you "I can get it cheaper at Walmart!" Really? THey can REALLY walk over to walmart and get this VERY SAME CAKE? This isn't a pricing problem ... this is a selling problem. This is a marketing issue. If your "customer" walks out thinking they can get this cake at Walmart, then YOU didn't market yourself properly. You allowed them to think this cake is THE SAME as a walmart sheet cake.
Just because you don't know the poeple who will pay the right price for a cake, doens't mean they don't exist. It just means you don't know who they are.
Doing a cake that puts you in the red is NOT better than turning down the "business". As Nancy Reagan said, "Just Say NO!"
(I really shouldn't get on here before I have my morning coffee.)