How Many Flavors To Bring To Bridal Expo?

Business By momma28 Updated 29 Sep 2009 , 5:50pm by indydebi

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momma28 Posted 28 Sep 2009 , 11:04pm
post #1 of 18

How many different flavors for samples do you sually bring for a bridal expo? How many individual samples do you bring?

17 replies
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-K8memphis Posted 28 Sep 2009 , 11:08pm
post #2 of 18

Me, I would bring just one flavor otherwise you need to bring one of each flavor for each guest--if there are other cake vendors that could be a sweets overload.

I guess some folks offer more than one flavor but my motto is keep it simple.

You need to bring enough for however many folks are expected.

Hope you have a very productive great time.

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momma28 Posted 28 Sep 2009 , 11:47pm
post #3 of 18

Do you usually bring enough for people to have seconds and thirds...that is what the expo coordinator told me to do. 600 people expected...thats a massive amount of cake.

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-K8memphis Posted 28 Sep 2009 , 11:55pm
post #4 of 18
Quote:
Originally Posted by momma28

Do you usually bring enough for people to have seconds and thirds...that is what the expo coordinator told me to do. 600 people expected...thats a massive amount of cake.




My first thought was, "Oh hell no." Omg--I don't have a lot of patience with anything really but especially tastings and stuff. Now they're wanting you to provide seconds and thirds??

What they all can't remember what the first one tasted like? Are they all flavor challenged???

Expo coordinator's got issues here--what's that about.

Nope no way It's a sample not defrickenssert

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indydebi Posted 28 Sep 2009 , 11:55pm
post #5 of 18
Quote:
Originally Posted by momma28

Do you usually bring enough for people to have seconds and thirds...that is what the expo coordinator told me to do. 600 people expected...thats a massive amount of cake.




Oh that's ridiculous! I've done shows where they've expected 500. I've made 250-300 1" squares of cake and I've either run out in the last 15 minutes or brought cake home (and usually brought cake home).

I also only take 1 flavor: white cake with white icing. 1" by 1" squares in lidded cups. And some brides actually share this 1" piece of cake, so they don't have to be big at all. When the bride makes the appt .... THAT'S when she gets to sample 2 or 3 flavors ... not in a walk-by at a bridal show.

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leah_s Posted 29 Sep 2009 , 1:21am
post #6 of 18

Odd woman out. I take at least 3 flavors and sometimes 6. People take 2-4 samples frequently. If 500 people are expected I'd show up with at least 500 samples.


Leftovers generally go to other vendors. That's who you're really there to meet anyway.

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CakeForte Posted 29 Sep 2009 , 1:27am
post #7 of 18

I usually do two to hook them in and get them to write down their info.

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Ruth0209 Posted 29 Sep 2009 , 1:46am
post #8 of 18

I don't think you need to plan for seconds or thirds. At the last bridal show I did I had two flavors of mini cupcakes - lemon and chocolate, both with vanilla buttercream. First of all, I figured everyone would scoop up the chocolate but they took the lemon about 4 to 1. Weird. AND, even though I tried to get everyone to take two, almost no one did. I think a lot of women just don't want to look glutonous.

I took 600 minis to this thing thinking everyone would want two. I gave away about 350. I gave away a boatload of cupcakes to vendors and my Bunco group that night.

It was a lot of work I didn't need to do.

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momma28 Posted 29 Sep 2009 , 2:11am
post #9 of 18
Quote:
Originally Posted by leah_s

Odd woman out. I take at least 3 flavors and sometimes 6. People take 2-4 samples frequently. If 500 people are expected I'd show up with at least 500 samples.


Leftovers generally go to other vendors. That's who you're really there to meet anyway.




I was planning on three flavors myself. This coordinator also told me that one of the other decorators showed up (at the last one) with a real 4 tiered wedding cake and cut that and another full sheetcake and that went over well...seemed like a suggestion to me...I am NOT bringing a stacked wedding cake to cut while I am trying to talk to brides.

I was going to put them in the portion cups but my friend thinks I chould bring full sheets and they (my two helpers) can cut them their and hand them out fresh. I like the thought of not having to package hundreds of cups but wonder if the people will expect big pieces if the cake is there to cut.

I am already behind on doing my dummies because my dad died so I am feeling very under the gun. Bringin four dummies...enough you think? Sorry to ask so many questions?

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indydebi Posted 29 Sep 2009 , 2:34am
post #10 of 18

Filling the cups is pretty easy, assembly line method. I line the cups up in the container I'm going to transport them in (I use a bussing tub ... a large box will work). Cut the cake into 1" squares. Drop the squares in the cups. Use piping bag to place a blop of icing on top. Slap lids on. Set up 2nd layer of cups on top of these. Repeat.

I can put 300 cups of cake together in a couple of hours this way.

My observation is that brides just want "a bite" at a show. I've been to shows where other cake folks are giving away cupcakes and other vendors check with me to see if I'm giving away cupcakes ".... coz I see a lot of them in the trash can and I wondered if they were yours!"

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MnSnow Posted 29 Sep 2009 , 2:34am
post #11 of 18

Depends on how big your table is and if your bringing any extra tables. $ dummies fit on a 7 ft table nicely.

I usually make mini cupcakes...4 flavors with fillings and cream boquet flavord icing. I have had a few ask for a second one as well, but not many. There are other cake vendors there as well so no need to do cake overload. Your more there for a wow factor and offer something the others don't.

Make sure you take a garbage can and have it placed near your table. That was one of the inconviences of my first bridal show and I learned from it. the next one, I took a garbage can!

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Ruth0209 Posted 29 Sep 2009 , 2:40am
post #12 of 18

Personally, I like the mini cupcakes over sheet cakes. They're quick and easy to make, transport well, don't have to be filled or cut, don't require the more expensive plastic lidded containers or forks, are easy to set out as you go so they stay fresh, and you put less plastic in the landfill. What more could a woman want?

Four dummy cakes should be plenty if you set them up as a nice tablescape with the cakes on different levels so they look grander. They don't all have to be three tier, either. You can do a very cool design on a 6 or 8 inch dummy and put it on a tall cake plate. People can still see the technique.

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momma28 Posted 29 Sep 2009 , 2:47am
post #13 of 18
Quote:
Originally Posted by Ruth0209

They don't all have to be three tier, either.




Ummm..... 3 5 tiered and one four tier dummy....also bring a sculpted cake thats actually a cake. I think i may have overdecoratoritice LOL

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Ruth0209 Posted 29 Sep 2009 , 2:56am
post #14 of 18
Quote:
Originally Posted by momma28

Quote:
Originally Posted by Ruth0209

They don't all have to be three tier, either.



Ummm..... 3 5 tiered and one four tier dummy....also bring a sculpted cake thats actually a cake. I think i may have overdecoratoritice LOL




Good heavens, woman! STOP!! You're good. You're ready.

And, BTW, now I really feel like a small timer. icon_eek.gif

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Mensch Posted 29 Sep 2009 , 4:46am
post #15 of 18

I only bring one flavor. Chocolate is my most popular flavor, so I bring that, usually with either raspberry or passionfruit filling. Dressing cups, a little square of cake, and then a squirt of filling, lid.

I do it assembly-line style and it goes quickly. I also provide small plastic spoons and have a large trash can available, for those who want to tate the cake right there.

I can't imagine the fuss of serving cake on-site.

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11cupcakes Posted 29 Sep 2009 , 4:49pm
post #16 of 18

I would bring two or three flavors and let brides know that more flavors available in your bakery by appointment.This way they would stop by your business one more time and hopefully deside to order a cake from you.

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Auryn Posted 29 Sep 2009 , 5:12pm
post #17 of 18

I hope you don't mind. I don't do cakes for business but I will give you my opinion from the point of view of an attendee

I went to a handful of bridal expos a few years ago when one of my friends was planning her wedding.

The messiest most chaotic cake display I ever saw was were a vendor was freshly cutting a sheet cake on site. He had a helper doing it while he spoke, but it was a mess. Frosting and crumbs all over the place. A line near his table of people having to wait to get a sample- this ticked off the vendors next to him cause the waiting ppl were blocking the other vendors' tables.

We never even tried that cake because it was so disorganized and we didnt feel like being in line 10 ppl deep for a 2" piece of cake.

The ones that stood out the most were the ones that brought 1 standard flavor and 1 out of the ordinary flavor. One lady provided key lime pie cake- it was amazing and definitely stood out. You can only eat so many pieces of chocolate or vanilla cake before your taste buds shut stop down and stop caring.

*edited so it makes sense to someone who can't read my mind- sorry total brain fart day*

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indydebi Posted 29 Sep 2009 , 5:50pm
post #18 of 18
Quote:
Originally Posted by Auryn

One lady provided key lime pie cake- it was amazing and definitely stood out. You can only eat so many pieces of chocolate or vanilla cake before your taste buds shut stop caring.


Now that is a very interesting and informative observation! Valuable insight! thumbs_up.gif

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