What Is It With Customers And The Sheet Cake Mentality?

Decorating By Kiddiekakes Updated 27 Sep 2009 , 1:06am by mocakes

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GenGen Posted 24 Sep 2009 , 9:57pm
post #91 of 106

i think sheet cakes are often used more for big group gatherings due to the ease of cutting and serving.. just observation i mean.. i myself don't like to do sheet cakes much as it pertains more for how hard it is for me to get those nice corners. i know they can be covered up etc.. i'm just a self perfectionist.. i have to get it right lol and i usually cant lol.. go figure. i liked the rounds cause they were quicker and easier for me is all.

i envy those who live closer to a "walmart" home depot costco etc.. mine are an hour drive away lol.. so is any cake decorating supply i need.. for the better selection its an hour and a half!

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cakesweetiecake Posted 24 Sep 2009 , 10:28pm
post #92 of 106
Quote:
Originally Posted by dkelly

Quote:
Originally Posted by Win


Main Entry:   sheet cake
Part of Speech:   n
Definition:   a one-layer cake often topped with frosting or with ingredients rolled into it
Example:   Sheet cakes are often sold at grocery stores and served at office or birthday parties.
Usage:   cooking



LOL...I love the "with ingredients rolled into it" line. Just WHAT do you suppose they mean by that?"

OK, so now I know that my "rectangle" shaped cakes are NOT indeed "sheet" cakes......

Thanks Win, for clearing that up for me! icon_biggrin.gif




I think they are referring to single layer sponge cakes that are filled and rolled.

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indydebi Posted 24 Sep 2009 , 10:38pm
post #93 of 106
Quote:
Originally Posted by GenGen

i envy those who live closer to a "walmart" home depot costco etc.. mine are an hour drive away lol.. so is any cake decorating supply i need.. for the better selection its an hour and a half!



As I read thru many threads, it makes me SO grateful for my location. I have a walmart behind my house. Seriously ... my daughter cuts thru the neighbors backyard to walk there. And it's just 3 minutes from my shop. Another walmart 10 minutes south of me and that one is next door to a Sam's and a Hobby Lobby. Michaels is 1 minute down the street from that. I have another Sam's 20 minutes north of me. GFS is 15 minutes west of me. I am very fortunate! (And I whine when I have to go ALL THE WAY over to GFS!) icon_eek.gif

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catlharper Posted 24 Sep 2009 , 11:04pm
post #94 of 106

You know, I don't get offended when someone asks me to do a sheet cake..only when they ask me to do a "cheap" sheet cake. I use the best ingrediants I can find, make all my icings/fondant from scratch, spend hours designing and then decorating the cake and they want me to do all of that for the price of a Safeway cake? THEN I get offended. I try, ever so politely, to send them back to Safeway. I guess what it is...and I know I'm still in training here...that I consider myself to be a cake artist, a cake decorator. Am I perfect enough to be charging 1000 a cake yet, no, maybe someday I will be but for right now I don't think my work is worth those fees. I pride myself on my creativity, on the fact that I always want everyone to have a unique cake that at least tastes as good as it looks and has the finest ingrediants in it. So, yes, I do make sheet cakes, I even have at least one in my album here, but there is nothing "run of the mill" or "kit" like about any of them that I do make. So yes, to the person who said it's not about the shape but about the price, yup, guess that covers it for me. If someone wants a Costco cake (and yes, they do taste good) and that is what their budget can afford then by all means they should go to Costco and get the cake they want. BUT if they want one of mine then it will definetely cost more than Costco.

Cat

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GenGen Posted 24 Sep 2009 , 11:11pm
post #95 of 106
Quote:
Originally Posted by indydebi

Quote:
Originally Posted by GenGen

i envy those who live closer to a "walmart" home depot costco etc.. mine are an hour drive away lol.. so is any cake decorating supply i need.. for the better selection its an hour and a half!


As I read thru many threads, it makes me SO grateful for my location. I have a walmart behind my house. Seriously ... my daughter cuts thru the neighbors backyard to walk there. And it's just 3 minutes from my shop. Another walmart 10 minutes south of me and that one is next door to a Sam's and a Hobby Lobby. Michaels is 1 minute down the street from that. I have another Sam's 20 minutes north of me. GFS is 15 minutes west of me. I am very fortunate! (And I whine when I have to go ALL THE WAY over to GFS!) icon_eek.gif





while i do mind the need to drive an hour for these stores i also like my location. its nice and fairly quiet lol.. Lewis and clark liked it so much they camped right here twice! lol..

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CarolAnn Posted 25 Sep 2009 , 3:59am
post #96 of 106

I do sheet cakes and I don't mind it at all. Depending on the occasion I may even offer to do it as an oval because I think the oval can make a sheet cake more elegant, romantic, or feminine. I tort and fill too, depending on the number of servings a customer needs. This isn't my livelihood and it doesn't pay my rent, I own my place but that's beside the point, and I have no competition where I am. I charge more than Wal Mart and the other grocer that does cakes but I'm not going for top dollar either. I'm happy with what I charge. I like my work and my customers are always thrilled with it too. I can't ask for more. I don't claim to be a pro and it pleases me to please my customers and make decent money doing it. To hike my prices just to see how much I can wring out of them would, and speaking just for myself...so don't jump me for saying this, would feel greedy on my part.

I think many people order sheet cakes because it's what they're familiar with and like - easy to serve and un-intimidating. Nothing to take apart, just cut, serve and enjoy. I'm happy for you "exclusive" decorators who get the big bucks. Good for you! I hope you get all the business your little hearts desire. I'm small town rural America and happy doin it like I do!

Kansaslaura, your butter pecan etc cake sounds divine!!!!!!!

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CeeTee Posted 25 Sep 2009 , 7:11pm
post #97 of 106
Quote:
Originally Posted by kansaslaura


Here in lies the rub. I do a lot of "sheetcakes" but my prices are no way comparable to grocery store prices! I pity the fool that compares my cake to a grocery store cake. I end the discussion right then and there and suggest they need to shop elsewhere.

And, I do think the term sheetcake must conjur up visions of kit cakes. I never thought of that before this thread. To me, it's simply a shape, nothing more; a blank canvas!





That's me. I spend as much time on a sheet cake as I do any other cake. I've never had anyone come to me wanting a simple cake. No, what I get are people who want the overly-elaborate "Ace of Cakes" stuff for $25 or less >_< However, there are decorators who won't deal with sheet cakes at all, no matter the detail level or cost, because of some preconceived bias on their part.

I have no problem with those who don't want to do a cheap cake (sheet or otherwise). What I don't understand are the ones who say sheet cakes limit creativity or that they can't make a custom cake at all if it's in the form of a sheet. They actively try to talk their clients into a round or tiered cake even as the client is wanting something elaborate and -not- wanting a 'grocery store cake' because the decorator has a personal problem with making a sheet cake.

Best example I can think of is the girl who Jaime and I competed against in an Iron Chef Cake decorator contest earlier this year. We were all given a half sheet cake to work from, and the girl spent the whole time bemoaning and complaining about it. (Jaime probably didn't hear it so much because she was on the opposite end from her, but I was next to her and she would not. stop. complaining. the whole time) She didn't focus on her cake and almost gave up at one point just because of the shape of the cake. She *could not get over* the fact she had a sheet cake in front of her. At one point she said that she'd have done much better and won had she been given a round cake to work with. She ended up doing a carved cake. She actually had a very creative, original idea! But she was so psyched out from the sheet cake that she lost. I was so baffled by it!

THIS is the mindset I don't understand!

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__Jamie__ Posted 25 Sep 2009 , 7:19pm
post #98 of 106

Lol Cee Tee! That was a funny, funny day! Yeah, I'm glad I didn't have to hear that! Yuch!

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Deb_ Posted 25 Sep 2009 , 7:22pm
post #99 of 106

Cee Tee that is a hilarious story....I can't get over that someone would really care that much what shape cake she had to decorate. icon_confused.gif I wonder if she'll only write on white paper........ icon_lol.gif

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sugarshack Posted 25 Sep 2009 , 8:05pm
post #100 of 106

IMHO sheet cakes can be really creative, very cute and NOT grocery store looking ( and I will be showing that soon, tee hee wink wink)

BUT that kind of cake take tons of work so charge for it!!!!!

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CeeTee Posted 25 Sep 2009 , 8:31pm
post #101 of 106

Oh, I don't think the girl was purposefully being a snob or anything like that. She was really nice!! I honestly don't think she realized how much she was complaining. I bet if I saw her tomorrow and asked her, she'd be just as taken aback by the whole thing as the rest of us!

I have seen other cases tho, sometimes here on CC, where a decorator would turn down a large, well-paying order on the basis that the customer wanted a sheet cake rather than tiered. It's almost a Pavlovian response from decorators wanting to validate themselves to say "I won't do a sheet cake at all". It's becoming cliche.

So I guess the heart of it is...the sheet cake has become the scapegoat for decorators frustrated by cheap customers.

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Mensch Posted 25 Sep 2009 , 8:44pm
post #102 of 106

oops

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catlharper Posted 25 Sep 2009 , 9:04pm
post #103 of 106

[quote="Mensch"]Here's a rectangular cake I made last year. Nothing 'sheetie' about it, except maybe the shape.




Gorgeous cake! My problem is tho, that I would then get the "so can I get THAT cake for $25?" How do I deal with clients like that? As I said, it's not the "sheet" it's the "cheap" that I have issues with. I am far and away not saying that everyone should be able to pay for a $75 childs birthday cake, that is how I got into this business years ago...not having the money to pay for a grocery store cake so I made my daughters myself and got hooked. But I think if the client decides that they want a designer cake then shouldn't they be prepared to pay designer prices no matter what the shape?

ps...LOVE the shoes...did you form them yourself or did you use a kit or??? dying to know!

thanx!
Cat

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CanadianChick Posted 26 Sep 2009 , 2:46am
post #104 of 106

I'd rather do a rectangle, square or other basic shape cake ANY DAY over anything tiered.

Tiered cakes are extra work to prep and transport, and NO ONE knows how to cut them.

Give someone a rectangle, and they're cutting nice neat pieces right off the bat, everyone gets cake, everyone is happy.

I don't sell, and never ever ever will, but I don't see why a rectangular cake would be any less of a creative opportunity than any other cake...

(FWIW, I LIKE a relatively plain slab cake. I don't like a lot of icing or filling interfering with good cake...so I don't think it's necessary to torte or to even offer more than one good, thick layer...)

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Gingoodies Posted 26 Sep 2009 , 5:28pm
post #105 of 106
Quote:
Originally Posted by CarolAnn

I do sheet cakes and I don't mind it at all. Depending on the occasion I may even offer to do it as an oval because I think the oval can make a sheet cake more elegant, romantic, or feminine. I tort and fill too, depending on the number of servings a customer needs. This isn't my livelihood and it doesn't pay my rent, I own my place but that's beside the point, and I have no competition where I am. I charge more than Wal Mart and the other grocer that does cakes but I'm not going for top dollar either. I'm happy with what I charge. I like my work and my customers are always thrilled with it too. I can't ask for more. I don't claim to be a pro and it pleases me to please my customers and make decent money doing it. To hike my prices just to see how much I can wring out of them would, and speaking just for myself...so don't jump me for saying this, would feel greedy on my part.

I think many people order sheet cakes because it's what they're familiar with and like - easy to serve and un-intimidating. Nothing to take apart, just cut, serve and enjoy. I'm happy for you "exclusive" decorators who get the big bucks. Good for you! I hope you get all the business your little hearts desire. I'm small town rural America and happy doin it like I do!

Kansaslaura, your butter pecan etc cake sounds divine!!!!!!!




AMEN CarolAnn!! My thoughts exactly. Around here "sheet" cakes are rectangular layer cakes. (Only in the Sam's, Costco etc. do you get the one layer of cake/no filling variety.) Not every cake has to be a multi-tiered extravaganza. 80% of my cakes are done with fresh whipped cream as the frosting and most of those are rectangular. I keep my customers happy too!

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mocakes Posted 27 Sep 2009 , 1:06am
post #106 of 106
Quote:
Originally Posted by CeeTee

Honestly, I am not wanting to start anything!! This is just how I see it. "Sheet vs. Tiered" is like "Box Mix vs. Scratch", there's really no right answer.




Very true. As the saying goes...."Beauty is in the eye of the beholder".

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