Originally Posted by MissCakeCrazy
Edna, how do you make your customers overspend on their budget? I have recently lost a perspective customer as the bride set her budget really low, I tried to accomadate and reduce my price but she wanted it ridiculusly low. In the end she found a bakers that would do her wedding cake really cheap. Her budget was Â£200. I quoted Â£240 with the delivery fee. The cake was worth much more, around Â£300 but I reduced the price. Her fiance later enquired about a wedding cake at a bakers near his office and they were selling a 3 tiered cake for just Â£100! I couldn't compete with that and there was no way I would have brought my price down that low, not worth the effort. I was really excited about getting my first customer, now I feel hopeless in getting customers.
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I believe that you shouldnt acomodate to a customers budget, they need to acomodate their budget to a style of cake they can afford.
You basically show them what their budget can afford and go from there.
When you loose a client cause they went to another place cause they paid less, dont feel bad. You need to teach people the kind of store you are and that quality is something that needs to be paid.
I dont think that me gaining $50 on a sale for a cake is enough money to cover my quality work, materials and all that is included with it.
Making cakes is time consuming and difficult. And people don't know this.
Stay with costumers that appreciate your work and dont cater to those who feel they need to be paying less.
Remember, for one good quality cake and a happy costumer, you will keep getting more costumers. Word of mouth is your best bet. You want the people to come to you cause you do qood quality work and not cause you do cheap cakes, cause then you will always have this problem as the type of costumers you will keep getting is those that think you do inexpensive cakes.