This Is How Florists Do Their Pricing, Illuminating!
Business By Nchanted1 Updated 4 Aug 2009 , 10:34am by SandraVB79
I went to the bag sale at my favorite thrift store this morning, and I found a Teleflora bridal catalog there, which I bought for my daughter. She does decoupage, and is always looking for nice flower pictures.
When I got home, I discovered that all the paperwork, price lists etc. were in it! And they give very clear instructions on how to set prices! there's even a booklet onmanaging consultations, selling your shop and services, structuring packages...a treasure trove.
So, according to Teleflora, here is how to price.
Flowers and plant materials, cost times 3.5. This is A.
Hard goods (ribbon, styro, etc.), cost times 2. This is B.
Add A + B = C
Multiply C by 35% to cover labor. That's the retail price.
So for us, A would be all food ingredients, times 3.5.
B would be all nonfood items, cake boards, etc. times 2.
Add A + B, multiply by 35%, that's the retail price. For us, i think that the labor is a lot more, maybe multiply by 50%
Yet another way to set prices. It's interesting to know how another wedding vendor does it...I wonder how many people tell them, but they're just flowers and ribbon?
Wow, that is interesting. Thanks for sharing. 
It doesn't seem very sellable though when my brownies cost over $30 per pan that way 
There are brownies that sell for a lot of money actually. Here's a link.
http://www.brownies.com/
Thanks for the formula that they use. Even if you don't want to use that to help you price your cakes, it's still good info to have on hand. =o) Thanks for sharing!
it sure is very interesting and good info to know. I wish people in my area would actually accept that type of pricing and not just be satisfied with retail stores' cakes for less.
Wow, that is interesting. Thanks for sharing.
It doesn't seem very sellable though when my brownies cost over $30 per pan that way
We get $2.25 for a truffle bar which is a 2X2 fancy pants brownie. We get 30 plus samples out of the pan. That's $67.50 per pan.
I was a florist about 100 years ago when dinosaurs roamed the earth 
and they're pricing differently now. Back in the day it was:
Blooms x 3
greens x 2
hard goods (bases, foam, etc.) x 2
add all up and double the price for labor.
But like I said, that was a loooooooong time ago! 
Wow, that is interesting. Thanks for sharing.
It doesn't seem very sellable though when my brownies cost over $30 per pan that way
We get $2.25 for a truffle bar which is a 2X2 fancy pants brownie. We get 30 plus samples out of the pan. That's $67.50 per pan.
Yeah, that's about the range mine are in, too.
I've seen brownies in starbucks for $2.75. People pay it.
Doug... I got this message when I tried to open the file... =(
<Error>
<Code>NoSuchKey</Code>
<Message>The specified key does not exist.</Message>
−
<Key>
http://media.cakecentral.com/files/florist_style_pricing_288.xls
</Key>
<RequestId>D04D4BAD886F9710</RequestId>
−
<HostId>
oDo+ak76enh1qV1Nv/SaJYWMlmgng4jIV9MLzK+XeDAP0i+6UPl0novhCRTW56rr
</HostId>
</Error>
Doug... I got this message when I tried to open the file... =(
<Error>
<Code>NoSuchKey</Code>
<Message>The specified key does not exist.</Message>
−
<Key>
http://media.cakecentral.com/files/florist_style_pricing_288.xls
</Key>
<RequestId>D04D4BAD886F9710</RequestId>
−
<HostId>
oDo+ak76enh1qV1Nv/SaJYWMlmgng4jIV9MLzK+XeDAP0i+6UPl0novhCRTW56rr
</HostId>
</Error>
Doug... I got this message when I tried to open the file... =(
<Error>
<Code>NoSuchKey</Code>
<Message>The specified key does not exist.</Message>
−
<Key>
http://media.cakecentral.com/files/florist_style_pricing_288.xls
</Key>
<RequestId>D04D4BAD886F9710</RequestId>
−
<HostId>
oDo+ak76enh1qV1Nv/SaJYWMlmgng4jIV9MLzK+XeDAP0i+6UPl0novhCRTW56rr
</HostId>
</Error>
something seems to have gone wrong w/ the CC database -- note all the postings about messed up photos.
I'm betting this is temporary as Heath & Jackie work on exterminating the bugs that seemed to have invaded CC recently
Bugs must have been attracted by all the sweet things we talk about.
Cakenicing4u - within the error message you posted there is a link
http://media.cakecentral.com/f.....ng_288.xls
i was able to click this and open the file.
Very cool... I have been working on what pricing would need to be for profit and decent hour labor and had come up with $5/slice... based on the cake I just made for my brother's wedding, and this formula, I came up with exactly that - $5 a slice.
I like it!
Very cool... I have been working on what pricing would need to be for profit and decent hour labor and had come up with $5/slice... based on the cake I just made for my brother's wedding, and this formula, I came up with exactly that - $5 a slice.
I like it!
I went to the bag sale at my favorite thrift store this morning, and I found a Teleflora bridal catalog there, which I bought for my daughter. She does decoupage, and is always looking for nice flower pictures.
When I got home, I discovered that all the paperwork, price lists etc. were in it! And they give very clear instructions on how to set prices! there's even a booklet onmanaging consultations, selling your shop and services, structuring packages...a treasure trove.
So, according to Teleflora, here is how to price.
Flowers and plant materials, cost times 3.5. This is A.
Hard goods (ribbon, styro, etc.), cost times 2. This is B.
Add A + B = C
Multiply C by 35% to cover labor. That's the retail price.
So for us, A would be all food ingredients, times 3.5.
B would be all nonfood items, cake boards, etc. times 2.
Add A + B, multiply by 35%, that's the retail price. For us, i think that the labor is a lot more, maybe multiply by 50%
Yet another way to set prices. It's interesting to know how another wedding vendor does it...I wonder how many people tell them, but they're just flowers and ribbon?
I'm late to comment on this and haven't read further than the first post till now. I don't know a lot about floral, however I do know that for baking, you need lots of equipment. Oven, pans, mixer, ... YOu also need electricity to run your oven, ... DOn't forget to add those costs too.
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