Now what? This was my first bridal fair. I do not know what to do with these leads. I had to have a drawing at my table, so I ended up getting leads from this. But now, I don't know if I should be calling or not. Some only gave their phone number, some only email, and some only address. What is the best way to contact them? Should I be calling or should I wait for the people that just gave me their phone numbers to call me?

Any help is appreciated. I will post pictures later of what my cakes and display looked like.

Thank you!

Doesn't anyone here do bridal fairs? Isn't there anyone that can help me?

Since it was for a drawing for a prize, I would be very friendly and helpful about your follow-up, but I would definitely do some follow-up. An e-mail or mailer that says "Thanks for visiting my table" with a special offer- maybe a free tasting or cupcakes with purchase or an "upgrade" of some kind. If they only gave a phone number, I would call to say thank-you and to offer help or answers to questions.

Agree with the above post. Since it was for a drawing, you don't want to do a big "hard sell" ..... they didn't fill out a form stating "yes, please call me so we can talk at length" ..... but just a "Thanks for stopping by" and maybe asking if they got all the info they needed or could you help them with anything else?

I agree, definitely follow up with all of them, regarding the show. I do bridal shows for my job as a travel agent, I know its very different. But I do get the leads the same way. I follow up immediately. Then the ones with emails and addresses I send something out every couple of months or so, featuring specials, destination seminars, etc. I think it should be the same for cakes, that way you can you can remind them of your business for holiday, special occasions, etc.

Thank you for the replies. I was planning on contacting the people with emails and addresses, but was unsure of the people with the phone numbers. I now know what to say to these people that only left a phone number.

Thanks again!