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Sheetcakes: to do or not to do

post #1 of 36
Thread Starter 
I was wondering how everyone feels about doing standard sheetcakes as part of their business offerings?

I know that not everyone wants an elaborately decorated cake, but does anyone else feel that doing sheetcakes could potentially affect your business image?

Any thoughts/discussion would be greatly appreciated!
post #2 of 36
Sheet cakes are a least 1/4 of my business. I am quick with them, so I actually like them. If I didn't offer them, some of my customers would choose something else, but I'm afraid I'd lose quite a few. Lots of people like the simplicity of cutting sheet cakes and are just out of their comfort zone otherwise.

Ultimately it is up to you and what YOU want to do. There is no right or wrong to it. I gladly do them.
post #3 of 36
I don't think sheet cakes are going to affect the image of your business. They are generally something that people want. Some of them are actually pretty cool! I know IndyDebi charges the exact same amount for a tiered cake (per slice of course) as she does for each slice of her sheet cake. But really it's up to you!
post #4 of 36
I don't offer sheetcakes just because I don't have time/ space right now for smaller orders. I have to have a certain minimum since I rent kitchen space.

If/when I do offer them, they will still be custom designs. The shell borders and buttercream roses are best left to the grocery stores and walmart as MY business image is custom work, not found in stores, and gourmet flavor combinations.
post #5 of 36
I agree. Make what you want. However have a price structure. I wouldn't charge less for a sheetcake.
post #6 of 36
I guess you would have to elborate on what your consider a "standard" sheet cake! icon_lol.gif A friend of mine does an amazing home business with lots of sheet cake orders per weekend-in addition to her amazing wedding cakes. And let me tell you- her sheet cake designs are definately NOT "standard"! icon_eek.gifthumbs_up.gif
With 30 years as a cake artist under my belt, I'm just here to share my knowledge and experience to anyone willing to listen!
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With 30 years as a cake artist under my belt, I'm just here to share my knowledge and experience to anyone willing to listen!
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post #7 of 36
I do them, but I charge the same as any other cake - minimum $3 per serving depending on flavours/design/skill etc!
AKA: bonjovibabe
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AKA: bonjovibabe
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post #8 of 36
they pay my rent
post #9 of 36
I can't imagine NOT doing them every week. I'd be broke!
post #10 of 36
Will I do sheet cakes? Yes. Do I do many of them, even of it's what someone asks for? Nope!

People come to me and ask for a sheet cake because it's what they've had in the past. I then come up with several designs and their pricing - usually 1 or 2 sheet cakes, and 1 or 2 other designs. They always pick the non-sheet cake. Just giving options makes it easy. While I've seen some really nice sheet cakes, there's only so much you can do with them...
post #11 of 36
I do fancy sheet cakes...but not the three BC roses on this corner and four on that corner and happy birthday Sally with combed sides. I wish I could as people are wiling to pay double what walmart charges easly, because they want a good tasting, fresh, not made with a ton of crap, cake. I just dont have the time or space. Maybe one day when I get more space I will offer them and have one of my employees do them.

I do offer kitchen cakes though...if they have a wedding cake for over 100 servings, they can purchase a kitchen cake, which is just buttercream on it, for about 75% of the price (it is also four layers and looks like the wedding cake when cut. I dont get why anyone orders a single layer sheet cake with thier wedding cake. Who gets the single layer cake and who gets the nice filled cake, but thats a different subject!)

I agree with the other posters...do what you think is best! It doesnt "lower" your business or anything if that is what you are asking...
Gotta have more cowbell!
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Gotta have more cowbell!
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post #12 of 36
I'm not sure how they could (negatively) impact your business image. icon_confused.gif Thanh Thanh, for example, makes exquisite sheet cakes.
post #13 of 36
If any of your cakes require refrigeration, the customer may not have space to fridge a tiered beauty...but a sheet cake will almost always fit in someone's fridge!
Someone posted a while back: a sheet cake is just a different SHAPED cake. No different than a round, a square, or otherwise. If anything, sometimes can be more challenging to ice those corners than on a round!
Do what works for you!!!
If you get melted chocolate all over your hands, you're eating it too slowly. ~Unknown
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If you get melted chocolate all over your hands, you're eating it too slowly. ~Unknown
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post #14 of 36
I'm not sure how making a sheet cake can be negative for one's business, but speaking for myself, I can't imagine NOT doing sheet cakes. icon_sad.gif

Sheet cakes are quick, and relatively easy to do for me. I don't make the "typical" grocery store sheet cakes of just roses. THAT, I don't care for, but if it's the customer's request, then that's what I'll do for them.

As Indydebi pointed out, Thanh Thanh's sheet cakes are perfection, and I've learned through her photos that a sheet cake can be just as unique as a tiered cake.
Wife of Audy since 9-12-92

Mama to Ethan (7-19-96) & Gracie (11-08-00)

Proud owner of a licensed home bakery since 2006
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Wife of Audy since 9-12-92

Mama to Ethan (7-19-96) & Gracie (11-08-00)

Proud owner of a licensed home bakery since 2006
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post #15 of 36
Quote:
Originally Posted by indydebi

I'm not sure how they could (negatively) impact your business image. icon_confused.gif Thanh Thanh, for example, makes exquisite sheet cakes.




Yes she does. She's amazing!! Her stuff is art I tell ya'! icon_smile.gif
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