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Lost cake order

post #1 of 36
Thread Starter 
I just had a telephone call and I'm telling myself over and over that I did the right thing ... this lady calls and asked me if she could order a cake for next Saturday.. I told her yes, no problem .. she asked me what sizes I could make and I told her .. well she wanted to order the 12 x 18" cake that I make .. she asked me the price, I told her $45 ... then she asked me "well how much does WalMart charge for a cake that size?" .. I told her I had no idea ... then I was asked what flavors of cake I made, so we discussed that .. then she tells me that she needs to call the person's mother to ask what flavor she wanted the cake to be .. well I knew as soon as she hung up w/me that she's off to WalMart to get her cake ...

I try not to get disappointed when I lose cake orders, but neither will I "give" people a cake ... I charge what I feel is a fair price for my cakes .. I feel people get their money's worth out of them .. and nothing against WalMart's cakes, but they do not take time to decorate cakes like we do .. they're in it for the money and the quicker and faster they can get a cake out, the better .. there is no thought in the design whatsoever ...

anyway, I'm very disappointed, but my DH said, you do not give your cakes to people and do not feel guilty for charging the prices you do .. you put too much time into your cakes and if they don't want to pay your price, let them get it from WalMart or somewhere else ..
Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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post #2 of 36
She may get it cheaper but she won't get the quality.She's the one missing out.and so will her guest.
Good cakes aren't cheap,Cheap cakes aren't good.
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Good cakes aren't cheap,Cheap cakes aren't good.
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post #3 of 36
Thread Starter 
That's what I told my DH .. my cakes are always so moist and taste wonderful.. some cakes I've tasted from these "get the cake out quick" bakeries just taste like a piece of cardboard .. I guess to some people, it doesn't matter .. as long as they get it cheap, they'll buy it .. but I just can't compromise with my prices .. I feel they're worth the cost and yes, it may cost a bit more, but the taste and the decoration for out weighs the small difference in cost .. I guess some people just don't think that way icon_sad.gif
Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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post #4 of 36
Three cheers for you! You did exactly the right thing. If we want people to value what we do, WE have to value what we do too! I don't know how quickly you can do a 12 x 18, but baking, making icing, and decorating take time--not to mention the ingredients. I'll bet whatever this woman does, she wants to be paid for her time.

By the way, I love your screen name (which I did figure out when I frist saw it) and I always really like reading your posts!
post #5 of 36
I can understand about shopping around-we all do it when we are looking for things-but some things are just plain rediculous to compare prices. I had a lady call last week, wanted a 3 tiered wedding cake and a small grooms cake (wedding cake to feed 50 with them keeping the top)-I told her I could do it for $130 for everything-that is pretty cheap but they really didn't want much on it-no frills or lacy look etc. But wanted plum roses and icing would be ivory-she said she would tell her friend and call me the next day---I know about the 'FRIEND" bit. Needless to say she hasn't called-but I figure it's not her business that is keeping me busy and I refuse to go any lower. I hate to lose an order too but at that rate-something better will come along. After she eats that storebought cake she will wish she had yours I am sure!!!
What you do may be a "little thing" but "little things" add to alot!
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What you do may be a "little thing" but "little things" add to alot!
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post #6 of 36
Ntertayneme,
Don't feel so bad!!! You did the right thing by not lowering your price for fear of losing a customer. I truly believe that we put everything into our cakes and cookies and we shouldn't feel bad for charging a bit more for it!!

Last night I made my first attempt at sugar cookies with a decorative glaze on top. It was only a trial and it took me about three hours to perfect. (And to top it all off the decorating was very plain) The point is that I put a lot into those cookies and I wouldn't just give them away.
You did the right thing!!!! In my book quality is everything!!

Daniela
~*:.Daniela.:*~
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~*:.Daniela.:*~
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post #7 of 36
Unfortunately, I have not gotten far enough to lose or get orders for cakes. But I have to say, I have eaten cakes, at other peoples parties, that were from Walmart or Sam's and they are just horrible. When it comes to things like this, people either want quality or quantity. Personally, I would rather try to make my own cake than go to Walmart.

You did the right thing. This will free you up for the next, bigger order. icon_smile.gif

P.S. I knew your name about the second time I read it. And I also love to read your posts.
Cyndi
"Once you've found the place where your passion meets the world's needs, you've found your destiny."
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Cyndi
"Once you've found the place where your passion meets the world's needs, you've found your destiny."
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post #8 of 36
Thread Starter 
Thanks everyone icon_smile.gif You always feel bad when you lose an order, but we just can't compromise sometimes .. I can't go any cheaper than the amount I gave her on that cake .. I just wouldn't make any money at all if I did .. the chain stores can buy in huge quantity and of course can charge less.. however, because of the quantity and the demand, their quality suffers .. I refuse to get to that point .. even if my business grew, I'd never let it get to the point that I'd lose the quality of cake .. nor would I rush a cake out and demand my employees to not personalize it like I feel all cakes should be done ..

thanks to all of you for your input .. I feel a better now ... I had even thought of dropping the cost of the cake to $40 but I hesitated and I'm glad that I did ... I don't feel she'd of ordered with me anyway because of the "WalMart" remark she made icon_smile.gif
Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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post #9 of 36
Cheryl don't you feel good not dropping your price for her
I know it hurts when you lose a cake order but you know you did the right thing
Some of these people don't know the difference between walmart cakes and our good tasting cakes
Even if they taste ours they don't wanna spend the money
They grew up on these type of cakes
When you think about why would someone eat a cake that taste like cr.... knowing this has the same amount of sugar and fat as the ones that taste good
I rather savor something that is the best tasting that i can find


AShiana
Baking is a skill that can be taught....One catch...you have to love it!!


Be yourself! Everyone else is taken!
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Baking is a skill that can be taught....One catch...you have to love it!!


Be yourself! Everyone else is taken!
Reply
post #10 of 36
Thread Starter 
thanks ashianadotkom .. at first I was so disappointed at losing the order.. but I sure feel better about it now icon_smile.gif
Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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Cheryl a/k/a ntertayneme (n-ter-tayne-me)
www.legateaux.com
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post #11 of 36
Cheryl,
Maybe you should just keep repeating becca0926's tagline..."Good cakes aren't cheap, Cheap cakes aren't good". (the second post on this topic) That's a great one.
post #12 of 36
Some of these costumers get me so sick. They want everything for FREE. Meanwhile you are slaving in the kitchen trying your best to make the cake a success.

You just have to stick to your guns.

Personally I felt $45 was to cheep for a 12X18 cake.

When one door close another one close.
Happy Baking,

Twin Dees

"Good cakes aren't cheap,
Cheap cakes aren't good" (TM)

I am a very proud Mom of Nia , Jada, & D.J.
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Happy Baking,

Twin Dees

"Good cakes aren't cheap,
Cheap cakes aren't good" (TM)

I am a very proud Mom of Nia , Jada, & D.J.
Reply
post #13 of 36
Quote:
Originally Posted by Kos

Cheryl,
Maybe you should just keep repeating becca0926's tagline..."Good cakes aren't cheap, Cheap cakes aren't good". (the second post on this topic) That's a great one.



Thanks kos.I'm a firm believer YOU GET WHAT YOU PAY FOR!!!
Good cakes aren't cheap,Cheap cakes aren't good.
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Good cakes aren't cheap,Cheap cakes aren't good.
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post #14 of 36
Some customers are "kind" enough to let us know that we wouldn't have wanted their business anyway. You lost the order, but you kept your dignity.

Don't lower your prices to help clients like her. You'll never win. You might have gotten the order, but she would have picked at something else after she received the cake, which would have made it even worse for you! thumbsdown.gif
post #15 of 36
I agree with Antonia. She probably wanted a $300 cake for $45.




Daniela
~*:.Daniela.:*~
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~*:.Daniela.:*~
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