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my day at the Farmers Market - Page 5

post #61 of 67
Jen,

I loved the photos on your blog! I am also doing a farmers market. This will be the sixth week. It is a smaller market, but it has been a good experience to "get my feet week" in the farmers market process. I was invited to participate in another weekly market which begins this Saturday. It runs from 8:30 am to 3:00 pm every Saturday through the end of October. As a result, I'm gearing up to do a lot more baking during the week. Other than a vendor selling bread, scones & muffins, there will be no other bakery vendor there when I am there.

I would love to hear your tips & suggestions on how to efficiently pack and transport product. I am also concerned about keeping stuff cool, since it's an outdoor market. Any advice on this will also be greatly appreciated. I'm thinking I need to go buy another cooler or two this week.

By the way, I will be selling jumbo cookies, brownies/bars, pound cakes, loaf cakes, pound cake slices and layer cake slices. It's really the layer cake slices I'm most worried about since I don't want the frosting to melt too much. I will have the layer cake slices in clear, hinged deli style containers.

Thank you!!
post #62 of 67
Jen,

I loved the photos on your blog! I am also doing a farmers market. This will be the sixth week. It is a smaller market, but it has been a good experience to "get my feet week" in the farmers market process. I was invited to participate in another weekly market which begins this Saturday. It runs from 8:30 am to 3:00 pm every Saturday through the end of October. As a result, I'm gearing up to do a lot more baking during the week. Other than a vendor selling bread, scones & muffins, there will be no other bakery vendor there when I am there.

I would love to hear your tips & suggestions on how to efficiently pack and transport product. I am also concerned about keeping stuff cool, since it's an outdoor market. Any advice on this will also be greatly appreciated. I'm thinking I need to go buy another cooler or two this week.

By the way, I will be selling jumbo cookies, brownies/bars, pound cakes, loaf cakes, pound cake slices and layer cake slices. It's really the layer cake slices I'm most worried about since I don't want the frosting to melt too much. I will have the layer cake slices in clear, hinged deli style containers.

Thank you for your help!!
post #63 of 67
Thread Starter 
I wish I had an efficient way to transport stuff, LOL! icon_lol.gif
for my display,
I have a cardboard box with my plates and domes wrapped in bubble wrap.
I have another cardboard box with various sized boxes, bags and biz cards/flyers.
I use a 10x10 bakery box for a lot of smaller things.
I have a 10x10 bakery box with all my signs and extra stickers, scissors, ribbon etc...

I have a 10x10 box that I labeled for the bags of chocolate chip cookies (and another for oatmeal raisin)
I stack the sugar cookies so they sit vertically in another 10x10 box

for the muffins, cupcakes and little mini cakes, I use the Wilton cupcake/sheet cake caddy - I have 5.
those darn caddies don't stack well, but they keep stuff fresh and safe.

the little cakes I box at home in the clear plastic boxes, and transport them in those fabic grocery bags.

as for keeping stuff cold, I still haven't solved that.
our Market runs from 8-11am, and I have a tent with sides so I can keep the sun off. while I haven't sold out, I sell most of my stuff pretty early.
I know that there is a lady that sells keylime pies that only displays a couple and keeps the rest in a cooler.

some notes on what's selling (this is of course specific to my location...)

I wasn't sure how well the small cakes (4 and 5 inch rounds, 4 inches high) would sell, but I have no problem selling those. I only bring 4-5 cakes (because I only have so much time in a week) but I could easily sell more. often people leave their cake to pick up later and others come up wanting to buy it. since I've been a couple times now, people are starting to come looking for the cakes, and found me sold out.

the first two times I sold out of chocolate-chip cookie bags, but the last time I sold about 70%. icon_confused.gif

I've done brownie minis (two-bite mini cupcake size) for $1 each and those go really well. (I bought 4x4x2.5 in boxes which holds 4 adorably well)

my cupcakes do ok. but there is more competition for those. most people seem to buy 1 or 2 at a time, so I bought 2.5x5x4 boxes that will hold two. these are a good size, but tough to assemble.

my muffins are hit or miss, but they are pretty easy to do and make a good treat for my family icon_lol.gif
my crumbcakes always sell out.
it's funny, while I think that my "healthy" muffins taste awesome, people are there to buy the sweet stuff. I sell very little of the 'whole-wheat' ones (even though I have RAVE reviews on them) but I sell all the ones with sugar toppings.

the sugar cookies are an interesting dynamic.
the past two weekends I have made bags of minis in addition to the fancy ones. the minis are 3 to a bag for $1 and have only colored icing with no decorations. these sell out in a hurry!!!
this reduces the sale of my larger, pricer cookies, but I still sell a significant amout of the fancy cookies.
(I think that I need to do more of the minis.)
I always feel like I didn't sell many fancy cookies, but when I get home and add it all up it's always up there with the sales of the cake stuff.

people definately like the $1 stuff, but since I'm in an affluent location, I don't have a problem selling the higher $$ stuff too.

hope this helps.
'Why sleep when you can bake!'
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'Why sleep when you can bake!'
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post #64 of 67
Jen, thanks so much for such a quick reply and for all the wonderful feedback. Best of luck to you at the farmers market!!

Paula
post #65 of 67
Thanks so much for the detailed post! It's excellent and very helpful.
post #66 of 67
Quote:
Originally Posted by CakeForte

Thanks so much for the detailed post! It's excellent and very helpful.



DITTO!!
post #67 of 67

Great information on farmer market.  I know its an old thread but thought it had great tips.

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