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what to call fondant?

post #1 of 5
Thread Starter 
I am working on a web site for my developing cake business, and I'd like to list the flavors of cakes, buttercream, fondant, etc. that I make. I can list marshmallow fondant and chocolate MMF, but what do I call the regular rolled fondant? I don't EVER use pre-made Wilton - I make mine from scratch and it's delicious! I use vanilla, butter, and almond extracts to give it a really nice flavor, so I'm not sure what to call it. Just "rolled fondant?" But isn't that what MMF is also? Just curious about what y'all might think. Thanks!
post #2 of 5
I would call them rolled fondant and rolled marshmallow fondant. You could give a brief description for each, including mentioning that you make your fondant from scratch.
post #3 of 5
since you make your own (and it sounds like a modified recipie) you could make up a name for it that is unique. like if your company is named x, it could be "x's special rolled fondant", or "rolled fondant created by x". or something of the sort - that sounds more special than just rolled fondant. this is a great time to get creative and it will be a good marketing thing...
post #4 of 5
I agrree with Rainbow_Moon! That's a great idea!! It is very creative & personal. Customers like it when things are homemade. They think if something is homemade then it took a lot of work, which isn't always true. I second Rainbow's idea!
"Learn from a turtle... it only makes progress when it sticks it's neck out"
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"Learn from a turtle... it only makes progress when it sticks it's neck out"
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post #5 of 5
In England rolled fondant is referred to as sugar paste
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