My shop is located next to a coffee shop. I was here first but they moved in about 3 months after me and I really thought it was going to be a great thing because they are an established business with lots of foot traffic so having them next door to bring over my people to my side of the street should be a good thing.
In the beginning I was selling 7-8 flavors of coffee but scaled it down to either Regular or Decaf once they moved in next door because it didn't seem reasonable to try to compete with a coffee house and really, that wasn't what I was trying to do anyway. I don't even sell coffee every day so obviously I'm not affecting their business!
This coffee shop has a breakfast, lunch & dinner menu - they like to call themselves a cafe more than a coffee shop because they have a pretty big sandwich & soup menu with salads and all that. They've always had a few brownies, bagels & cinnamon rolls for sale - nothing big, and it's from Sysco anyway so not homemade and certainly not my competition. Well....at least I thought not!
I signed up weeks ago to receive their daily specials e-mails and today they sent out an e-mail advertising that they are now selling CAKE! It's not my cake either...I can't believe this. It's insulting, to say the least. They are advertising homemade Carrot Cake & Red Velvet Cupcake specifically which are 2 of my biggest sellers and I believe they know this! Red Velvet is HUGE in this area and people come to me specifically to get these things and for her to now start selling these has really upset me. I realize that this economy is tough and people have to try to make money but this crosses a line to me.
Now, because of this I have decided that I am going to start selling Pizza Slices & Whole Pizzas as well as Soups (which are big for her) for lunch beginning in the Spring. People have often asked me if I was going to go this route and I'd decided that I wouldn't do that since the Coffee Shop was selling food but if I'm not going to be afforded the same consideration then it's time for me to be ruthless too!
Am I wrong for feeling this way now?