So, by selling a basic cake at $99 is still "discounting" in a sense because it is half your normal basic price. Someone mentioned that price is cheaper than Wal Mart. How good can that be for business to be cheaper than the place KNOWN for being the cheap place?
I guess I am thinking that I have spent that past year telling folks my wedding cakes start at $xx so now to jump up with a "no frills" $99 cake seems like a bit of a disservice to my clients and myself.
I am not criticizing, just thinking out loud.
I hope I am making sense, perhaps I should ponder more tomorrow and go to bed now.
While I have no idea about the contest you are referring to I think you make a good point about someone thinking about "making it up in volume".